Editorial Board   Guest Author

Mr. Lohan

Dirk Lohan

Principal, Wight & Company

Dirk Lohan left his native Germany to begin his architectural studies at the Illinois Institute of Technology under the tutelage of his grandfather, Mies van der Rohe. He returned to Germany and finished his studies in architecture and planning at the Technische Universität (Diplom Ingenieur), in Munich in 1962. When Mr. Lohan subsequently returned to Chicago, he worked closely with Mies van der Rohe on such projects as the New National Gallery in Berlin, the IBM office building in Chicago, and the Toronto Dominion Center.

Over his lifetime, Mr. Lohan has produced an impressive portfolio of national and international hotel designs of note, including the Grand Hyatt, Mumbai; Hyatt Regency, Pune India; Grand Hyatt, Sao Paulo Brazil;and Four Seasons, Mumbai India. Recently he helped transform the Mies designed former IMB Building into the Chicago Langham Hotel and designed the Hotel Arista in Naperville, IL.

Mr. Lohan believes that successful architecture must respond not only to economic constraints but also to the larger social and physical conditions. He is passionate about design and, for each new opportunity, looks to understand the local culture and their aspirations in order to develop an innovative, modern, and timeless design aesthetic. He seeks to humanize modernism by infusing local traditions, colors, and textures to enrich the overall design and enhance the guest experience.

Mr. Lohan's achievements in architecture have been recognized with many awards, including his appointment as a Fellow of the American Institute of Architects in 1983.

In January 2016, his internationally recognized firm, Lohan Anderson (formerly Lohan Associates) combined with the Chicago based integrated services (architecture, engineering, and construction) firm, Wight& Company.  As the Principal of Wight & Company, Mr. Lohan brings to the firm not only a distinguished career of excellence, but also a rich family legacy of architectural innovation.


Please visit http://www.wightco.com for more information.

Mr. Lohan can be contacted at 312-261-5721 or dlohan@wightco.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.