Editorial Board   Guest Author

Mr. Kovensky

Mike Kovensky

Director of Sales & Marketing, InterContinental Miami

Mike Kovensky grew up on Long Island, NY, where the winters escorted him to Florida State University. Upon graduating with a degree in Hotel and Restaurant Management, he headed South.

Starting his career with Hilton Hotels in Atlanta, he began his journey in Hotel Sales.  After 5 plus years of learning the Group market, and how to communicate without a "New York" accent, he relocated to Long Beach, California. While in Long Beach, he enhanced his knowledge within the Transient segments. From California, he relocated back to NYC and further strengthened his knowledge in the Business Travel/Leisure segments and reconfirm his dislike for the cold Winters.  After two years in NYC, he relocated to Orlando getting back to working in Hotels in which the Group segment was the main audience. While in Orlando, he continued to work for Hilton, and then moving onto leadership opportunities within Wyndham and LXR.

After 17 years in Orlando, he explored a more balanced lifestyle in South Florida and assumed the role of Director of Sales & Marketing for the InterContinental Miami. Approaching 7 years at InterContinental, Mr. Kovensky has been able to lean on his varied experience over the years and contribute to a strong producing Sales team, while growing market share by more than 15% over the last 6 years.  

Mr. Kovensky currently resides in Delray Beach and treasures his Sirius radio for the long commute, in addition to his weekends spent with family, including 2 daughters, 5 grandchildren along with an unbelievably patient wife.

 


Please visit http://www.ihg.com for more information.

Mr. Kovensky can be contacted at 305-577-1000 or mike.kovensky@ihg.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.


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