Editorial Board   Guest Author

Ms. Kreyling

Anna Kreyling

Interior Designer, Baskervill Hospitality Studio

As an interior designer in Baskervill's award-winning hospitality studio, Anna Kreyling, NCIDQ, has led ground up, prototype, and substantial renovation projects for select service, full service, and boutique brands—including numerous jobs for Marriott International, Hilton, IHG, and Hyatt—to name a few. She's also held in-house positions with an esteemed ownership group.

From understanding the psychology of how someone uses intimate spaces such as guestrooms to dissecting the best ways to foster larger-scale gatherings in public spaces—people and purpose are at the heart of Ms. Kreyling's design philosophy. Her early background in studio art and photography gives her an eye for framing up dynamic experiential designs. An important success metric? Balance. Form and function are equals in Ms. Kreyling's eye—beauty must be durable, and spaces should be intuitive enough for guests to navigate with confidence without losing the unexpected touches that make people want to explore and discover.

To her, design is a team sport that's best played when lots of perspectives and personalities can collide under one strong desire to give guests genuine “wow” moments. How she does it? Eager to listen to a vision and hungry to leverage untapped potential, Ms. Kreyling tends to listen more than talk, eager to leverage untapped potential by examining what makes the most sense holistically for a specific ownership group, brand, guest, and envisioned site for the property. She's relied upon to translate the brand ethos to physical spaces in a holistic manner to not only delight guests but also boost hoteliers' bottom line.


Please visit http://www.baskervill.com for more information.

Ms. Kreyling can be contacted at 804-343-1010 or akreyling@baskervill.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.