Editorial Board   Guest Author

Ms. Kreyling

Anna Kreyling

Interior Designer, Baskervill Hospitality Studio

As an interior designer in Baskervill's award-winning hospitality studio, Anna Kreyling, NCIDQ, has led ground up, prototype, and substantial renovation projects for select service, full service, and boutique brands—including numerous jobs for Marriott International, Hilton, IHG, and Hyatt—to name a few. She's also held in-house positions with an esteemed ownership group.

From understanding the psychology of how someone uses intimate spaces such as guestrooms to dissecting the best ways to foster larger-scale gatherings in public spaces—people and purpose are at the heart of Ms. Kreyling's design philosophy. Her early background in studio art and photography gives her an eye for framing up dynamic experiential designs. An important success metric? Balance. Form and function are equals in Ms. Kreyling's eye—beauty must be durable, and spaces should be intuitive enough for guests to navigate with confidence without losing the unexpected touches that make people want to explore and discover.

To her, design is a team sport that's best played when lots of perspectives and personalities can collide under one strong desire to give guests genuine “wow” moments. How she does it? Eager to listen to a vision and hungry to leverage untapped potential, Ms. Kreyling tends to listen more than talk, eager to leverage untapped potential by examining what makes the most sense holistically for a specific ownership group, brand, guest, and envisioned site for the property. She's relied upon to translate the brand ethos to physical spaces in a holistic manner to not only delight guests but also boost hoteliers' bottom line.

 


Please visit http://www.baskervill.com for more information.

Ms. Kreyling can be contacted at 804-343-1010 or akreyling@baskervill.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.