Editorial Board   Guest Author

Ms. Kreyling

Anna Kreyling

Interior Designer, Baskervill Hospitality Studio

As an interior designer in Baskervill's award-winning hospitality studio, Anna Kreyling, NCIDQ, has led ground up, prototype, and substantial renovation projects for select service, full service, and boutique brands—including numerous jobs for Marriott International, Hilton, IHG, and Hyatt—to name a few. Previously in-house at an esteemed ownership group, Ms. Kreyling leverages her diverse experience to translate brand ethos into physical spaces that both delight guests and contribute to hoteliers' bottom line.

Her early background in studio art and photography gives her an eye for framing dynamic experiential designs where balance is her most important success metric. From understanding the psychology of how guests use intimate spaces such as guestrooms, to dissecting the best ways to foster larger gatherings in public spaces—people and purpose are at the heart of Ms. Kreyling's design philosophy.

Form and function are equals in Ms. Kreyling's eye: beauty must be durable, and spaces should be intuitive so guests can navigate with confidence, all without losing the unexpected touches that make people want to explore and discover. Eager to build on vision and hungry to leverage untapped potential, Ms. Kreyling tends to listen more than talk, examining what makes the most sense holistically for a specific ownership group, brand, guest, and envisioned site for the property. To her, design is a team sport that's best played when perspectives and personalities collide under a unified desire to give guests genuine "wow" moments.


Please visit http://www.baskervill.com for more information.

Ms. Kreyling can be contacted at +1 804-343-1010 or akreyling@baskervill.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.