Editorial Board   Guest Author

Ms. Kreyling

Anna Kreyling

Interior Designer, Baskervill Hospitality Studio

As an interior designer in Baskervill's award-winning hospitality studio, Anna Kreyling, NCIDQ, has led ground up, prototype, and substantial renovation projects for select service, full service, and boutique brands—including numerous jobs for Marriott International, Hilton, IHG, and Hyatt—to name a few. She's also held in-house positions with an esteemed ownership group.

From understanding the psychology of how someone uses intimate spaces such as guestrooms to dissecting the best ways to foster larger-scale gatherings in public spaces—people and purpose are at the heart of Ms. Kreyling's design philosophy. Her early background in studio art and photography gives her an eye for framing up dynamic experiential designs. An important success metric? Balance. Form and function are equals in Ms. Kreyling's eye—beauty must be durable, and spaces should be intuitive enough for guests to navigate with confidence without losing the unexpected touches that make people want to explore and discover.

To her, design is a team sport that's best played when lots of perspectives and personalities can collide under one strong desire to give guests genuine “wow” moments. How she does it? Eager to listen to a vision and hungry to leverage untapped potential, Ms. Kreyling tends to listen more than talk, eager to leverage untapped potential by examining what makes the most sense holistically for a specific ownership group, brand, guest, and envisioned site for the property. She's relied upon to translate the brand ethos to physical spaces in a holistic manner to not only delight guests but also boost hoteliers' bottom line.


Please visit http://www.baskervill.com for more information.

Ms. Kreyling can be contacted at 804-343-1010 or akreyling@baskervill.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.