Editorial Board   Guest Author

Ms. Kreyling

Anna Kreyling

Interior Designer, Baskervill Hospitality Studio

As an interior designer in Baskervill's award-winning hospitality studio, Anna Kreyling, NCIDQ, has led ground up, prototype, and substantial renovation projects for select service, full service, and boutique brands—including numerous jobs for Marriott International, Hilton, IHG, and Hyatt—to name a few. Previously in-house at an esteemed ownership group, Ms. Kreyling leverages her diverse experience to translate brand ethos into physical spaces that both delight guests and contribute to hoteliers' bottom line.

Her early background in studio art and photography gives her an eye for framing dynamic experiential designs where balance is her most important success metric. From understanding the psychology of how guests use intimate spaces such as guestrooms, to dissecting the best ways to foster larger gatherings in public spaces—people and purpose are at the heart of Ms. Kreyling's design philosophy.

Form and function are equals in Ms. Kreyling's eye: beauty must be durable, and spaces should be intuitive so guests can navigate with confidence, all without losing the unexpected touches that make people want to explore and discover. Eager to build on vision and hungry to leverage untapped potential, Ms. Kreyling tends to listen more than talk, examining what makes the most sense holistically for a specific ownership group, brand, guest, and envisioned site for the property. To her, design is a team sport that's best played when perspectives and personalities collide under a unified desire to give guests genuine "wow" moments.


Please visit http://www.baskervill.com for more information.

Ms. Kreyling can be contacted at +1 804-343-1010 or akreyling@baskervill.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.