Editorial Board   Guest Author

Ms. Kreyling

Anna Kreyling

Interior Designer, Baskervill Hospitality Studio

As an interior designer in Baskervill's award-winning hospitality studio, Anna Kreyling, NCIDQ, has led ground up, prototype, and substantial renovation projects for select service, full service, and boutique brands—including numerous jobs for Marriott International, Hilton, IHG, and Hyatt—to name a few. Previously in-house at an esteemed ownership group, Ms. Kreyling leverages her diverse experience to translate brand ethos into physical spaces that both delight guests and contribute to hoteliers' bottom line.

Her early background in studio art and photography gives her an eye for framing dynamic experiential designs where balance is her most important success metric. From understanding the psychology of how guests use intimate spaces such as guestrooms, to dissecting the best ways to foster larger gatherings in public spaces—people and purpose are at the heart of Ms. Kreyling's design philosophy.

Form and function are equals in Ms. Kreyling's eye: beauty must be durable, and spaces should be intuitive so guests can navigate with confidence, all without losing the unexpected touches that make people want to explore and discover. Eager to build on vision and hungry to leverage untapped potential, Ms. Kreyling tends to listen more than talk, examining what makes the most sense holistically for a specific ownership group, brand, guest, and envisioned site for the property. To her, design is a team sport that's best played when perspectives and personalities collide under a unified desire to give guests genuine "wow" moments.


Please visit http://www.baskervill.com for more information.

Ms. Kreyling can be contacted at +1 804-343-1010 or akreyling@baskervill.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.