Editorial Board   Guest Author

Ms. Sheehan

Andrea Sheehan

Principal & Art Director, Dawson Design Associates

As an interior designer and commercial artist specializing in Hospitality Design, Andrea Dawson Sheehan approaches each new assignment with the goal to create spaces that engage hotel guests both intellectually and visually. It has been her firm's mandate, that the guest experience and interaction with the hotel, be both intimate and personal.

As Principal and Art Director, she founded Dawson Design Associates in 1987. Today, with offices in Seattle and London, the firm's many creative and unique projects have won numerous national and international design awards while being widely published internationally in magazines like Vogue, Elle Decor, Wallpaper, GQ, Conde Nast, Travel and Leisure and The New York Times. Her passion has always been to open people's eyes and minds to discovering the surprise and delight of a unique and interesting visual experience. Stylish, original and often provocative, DDA projects are recognized for their creativity and originality; and proven by their success and profitability. Her notable client list includes Pebblebrook Hotels, Host International, Sunstone and LaSalle Hotels. DDA specializes in luxury and upper luxury 'Lifestyle' Brands such as Viceroy, Kimpton, W, Autograph, SBE, Curio, and Rosewood.

Ms. Sheehan attended Central Washington University where she majored in fine art and graphic design. The daughter of a professional artist, she decided early on that her future lay not in fine art itself, but in the application of the artistic design process in a commercial environment that would touch as many people as possible -- specifically the Hotel Industry.

Please visit http://www.dawsondesignassociates.com for more information.

Ms. Sheehan can be contacted at 206-932-3102 or andrea@dawsondesignassociates.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.