Editorial Board   Guest Author

Mr. Portman

Jack Portman

Chairman & CEO, John Portman & Associates

Jack Portman serves as chairman and CEO for John Portman & Associates. John Portman & Associates is an internationally renowned architectural design firm with offices in Atlanta and Shanghai. The firm specializes in designing innovative, engaging and memorable spaces that serve the people who use them and benefit the community. Mr. Portman also serves as chairman and CEO of Portman's Chinese companies, Portman International & Portman Development. He maintains a current focus on all of the companies' activities worldwide.

Mr. Portman began his career as an architect for John Portman & Associates in Atlanta. He later expanded his responsibilities from the architecture and design field to a position of corporate leadership. Initially working with the domestic arm of the Portman companies' real estate development, he subsequently became involved in the companies' activities in the Middle East, particularly Egypt, Pakistan and Saudi Arabia. He moved to Hong Kong and later to Shanghai to pursue the companies' international endeavors in the design, development and management of all East Asian overseas projects. Mr. Portman was responsible for Portman's early entry into China, at which time Portman Holdings became one of the first western development companies to develop real estate in China.  He later established Portman offices in Warsaw, India and South Korea.

Mr. Portman, a licensed architect, holds a B.S. degree in architecture from the Georgia Institute of Technology and a Master's degree in architecture from the Graduate School of Design, Harvard University.

Please visit http://www.portmanusa.com for more information.

Mr. Portman can be contacted at 404-614-5555 or jack@portmanusa.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.