Editorial Board   Guest Author

Mr. Portman

Jack Portman

Chairman & CEO, John Portman & Associates

Jack Portman serves as chairman and CEO for John Portman & Associates. John Portman & Associates is an internationally renowned architectural design firm with offices in Atlanta and Shanghai. The firm specializes in designing innovative, engaging and memorable spaces that serve the people who use them and benefit the community. Mr. Portman also serves as chairman and CEO of Portman's Chinese companies, Portman International & Portman Development. He maintains a current focus on all of the companies' activities worldwide.

Mr. Portman began his career as an architect for John Portman & Associates in Atlanta. He later expanded his responsibilities from the architecture and design field to a position of corporate leadership. Initially working with the domestic arm of the Portman companies' real estate development, he subsequently became involved in the companies' activities in the Middle East, particularly Egypt, Pakistan and Saudi Arabia. He moved to Hong Kong and later to Shanghai to pursue the companies' international endeavors in the design, development and management of all East Asian overseas projects. Mr. Portman was responsible for Portman's early entry into China, at which time Portman Holdings became one of the first western development companies to develop real estate in China.  He later established Portman offices in Warsaw, India and South Korea.

Mr. Portman, a licensed architect, holds a B.S. degree in architecture from the Georgia Institute of Technology and a Master's degree in architecture from the Graduate School of Design, Harvard University.


Please visit http://www.portmanusa.com for more information.

Mr. Portman can be contacted at 404-614-5555 or jack@portmanusa.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.