Editorial Board   

Mr. Boyken

Donald R. Boyken

Chief Executive Officer , DRB Consulting, LLC

Donald R. Boyken has been active in the construction industry since 1970. His experience includes development and management of Hotel, Casinos and Resort projects in the United States, the Caribbean, Latin America, and the United Kingdom. Based in Atlanta Mr. Boyken provides consulting services both nationally and internationally. Mr. Boyken's experience also includes major healthcare programs, university and college facilities, office and commercial buildings, transportation systems and infrastructure projects. Prior to starting his current company, Mr. Boyken was Chairman and CEO of Boyken International for over 30 years, building the practice to the 34th largest program management firm in the United States before selling the firm in 2009. The firm's hospitality industry focus enabled Mr. Boyken to be part of development teams for some of the world's largest and highest profile Resort projects completed over the last two decades. Mr. Boyken has been instrumental in working with clients who have critical project problems, not only finding solutions, but also helping owners with the implementation of these solutions. His consulting work as a CEO Coach, Business Development Consultant, and Turn-around Specialist uniquely qualifies him, to advise clients with business issues or projects with foreseeable problematic issues, and to resolve the conflicts before they become a hindrance to the company. Mr. Boyken has also provided expert witness testimony regarding project costs, defective construction, project means and methods, and costs for foreclosed or bankrupt properties in cases involving airports, apartments, office buildings and sports arenas. He is also recognized for his work as an Arbitrator and Mediator for construction disputes. Prior to starting Boyken International, Mr. Boyken was part of the project management team for Atlanta Hartsfield International Airport leading the Project Administration team including the schedule and estimating services. Mr. Boyken was also with Blount Brothers Corporation, an international construction company, as an estimator and scheduler. He has been recognized with the distinction of Fellow by the Royal Institution of Charter Surveyors and the Association for the Advancement of Cost Engineering. Mr. Boyken is a firm believer in returning to the community his expertise and time. He is currently on the Advisory Board for the School of Construction at Virginia Tech. and the Chamber Board for the City of Dunwoody. His past Board experience includes the Advisory Board for the City of Atlanta Chamber of Commerce and the Board of Trustees for a private school in North Georgia, several national professional associations, and local civic associations. He recently completed a term as a Planning Commissioner for the City of Sandy Springs, Georgia.

Mr. Boyken can be contacted at 678-296-3492 or dboyken@consultdrb.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.