Editorial Board   

Mr. Boyken

Donald R. Boyken

Chief Executive Officer , DRB Consulting, LLC

Donald R. Boyken has been active in the construction industry since 1970. His experience includes development and management of Hotel, Casinos and Resort projects in the United States, the Caribbean, Latin America, and the United Kingdom. Based in Atlanta Mr. Boyken provides consulting services both nationally and internationally. Mr. Boyken's experience also includes major healthcare programs, university and college facilities, office and commercial buildings, transportation systems and infrastructure projects. Prior to starting his current company, Mr. Boyken was Chairman and CEO of Boyken International for over 30 years, building the practice to the 34th largest program management firm in the United States before selling the firm in 2009. The firm's hospitality industry focus enabled Mr. Boyken to be part of development teams for some of the world's largest and highest profile Resort projects completed over the last two decades. Mr. Boyken has been instrumental in working with clients who have critical project problems, not only finding solutions, but also helping owners with the implementation of these solutions. His consulting work as a CEO Coach, Business Development Consultant, and Turn-around Specialist uniquely qualifies him, to advise clients with business issues or projects with foreseeable problematic issues, and to resolve the conflicts before they become a hindrance to the company. Mr. Boyken has also provided expert witness testimony regarding project costs, defective construction, project means and methods, and costs for foreclosed or bankrupt properties in cases involving airports, apartments, office buildings and sports arenas. He is also recognized for his work as an Arbitrator and Mediator for construction disputes. Prior to starting Boyken International, Mr. Boyken was part of the project management team for Atlanta Hartsfield International Airport leading the Project Administration team including the schedule and estimating services. Mr. Boyken was also with Blount Brothers Corporation, an international construction company, as an estimator and scheduler. He has been recognized with the distinction of Fellow by the Royal Institution of Charter Surveyors and the Association for the Advancement of Cost Engineering. Mr. Boyken is a firm believer in returning to the community his expertise and time. He is currently on the Advisory Board for the School of Construction at Virginia Tech. and the Chamber Board for the City of Dunwoody. His past Board experience includes the Advisory Board for the City of Atlanta Chamber of Commerce and the Board of Trustees for a private school in North Georgia, several national professional associations, and local civic associations. He recently completed a term as a Planning Commissioner for the City of Sandy Springs, Georgia.

Mr. Boyken can be contacted at 678-296-3492 or dboyken@consultdrb.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.