Editorial Board   

Mr. Boyken

Donald R. Boyken

Chief Executive Officer , DRB Consulting, LLC

Donald R. Boyken has been active in the construction industry since 1970. His experience includes development and management of Hotel, Casinos and Resort projects in the United States, the Caribbean, Latin America, and the United Kingdom. Based in Atlanta Mr. Boyken provides consulting services both nationally and internationally. Mr. Boyken's experience also includes major healthcare programs, university and college facilities, office and commercial buildings, transportation systems and infrastructure projects. Prior to starting his current company, Mr. Boyken was Chairman and CEO of Boyken International for over 30 years, building the practice to the 34th largest program management firm in the United States before selling the firm in 2009. The firm's hospitality industry focus enabled Mr. Boyken to be part of development teams for some of the world's largest and highest profile Resort projects completed over the last two decades. Mr. Boyken has been instrumental in working with clients who have critical project problems, not only finding solutions, but also helping owners with the implementation of these solutions. His consulting work as a CEO Coach, Business Development Consultant, and Turn-around Specialist uniquely qualifies him, to advise clients with business issues or projects with foreseeable problematic issues, and to resolve the conflicts before they become a hindrance to the company. Mr. Boyken has also provided expert witness testimony regarding project costs, defective construction, project means and methods, and costs for foreclosed or bankrupt properties in cases involving airports, apartments, office buildings and sports arenas. He is also recognized for his work as an Arbitrator and Mediator for construction disputes. Prior to starting Boyken International, Mr. Boyken was part of the project management team for Atlanta Hartsfield International Airport leading the Project Administration team including the schedule and estimating services. Mr. Boyken was also with Blount Brothers Corporation, an international construction company, as an estimator and scheduler. He has been recognized with the distinction of Fellow by the Royal Institution of Charter Surveyors and the Association for the Advancement of Cost Engineering. Mr. Boyken is a firm believer in returning to the community his expertise and time. He is currently on the Advisory Board for the School of Construction at Virginia Tech. and the Chamber Board for the City of Dunwoody. His past Board experience includes the Advisory Board for the City of Atlanta Chamber of Commerce and the Board of Trustees for a private school in North Georgia, several national professional associations, and local civic associations. He recently completed a term as a Planning Commissioner for the City of Sandy Springs, Georgia.

Mr. Boyken can be contacted at 678-296-3492 or dboyken@consultdrb.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.