Editorial Board   Guest Author

Ms. Glickman

Alexandra Glickman

Area Vice Chairman & Managing Director, Gallagher Real Estate & Hospitality Services

Alexandra Glickman has 34 years of experience in the commercial insurance arena. As Area Vice Chairman and Managing Director-Practice Leader of Gallagher Real Estate and Hospitality Services, Ms. Glickman's expertise is in developing and servicing clients who specialize in real estate development, acquisition, advisory, management and all aspects of ownership as well as all asset classes. She has an extensive experience in the Real Estate industry and has pioneered many real estate specific insurance products and services. Prior to joining Gallagher in 2001, she led Marsh's worldwide Real Estate and Hospitality Practice.

Ms. Glickman has been a featured speaker, instructor and contributor to numerous organizations and publications including the Practicing Law Institute, American College of Real Estate Lawyers, BOMA, NAREIM, NAIOP, ICSC, California State Bar Real Estate Section, CEB, CLE, national lenders' conferences, graduate schools and numerous law firms. She has been quoted in The New York Times, The Wall Street Journal, The Los Angeles Times, The Los Angeles Daily Journal, Business Insurance and Real Estate Southern California to name a few. In 2012, 2013 and 2014, Ms. Glickman was named by Real Estate Forum Magazine as one of the Nation's Top 50 “Women of Influence.”

Ms. Glickman's current and past professional and community involvement award recognition includes Board Member - USC Lusk Center for Real Estate, YMCA Metropolitan Los Angeles Board of Directors, Member - Real Estate Round Table and Homeland Security Task Force, City of Hope Real Estate & Construction Council - Board Member (Chair) among others.

Ms. Glickman is a graduate of University of California, Berkeley, and graduated from the School of Business Administration, USC as well as John F. Anderson Graduate School of Management - UCLA.

Please visit http://www.ajg.com for more information.

Ms. Glickman can be contacted at 818-539-1303 or alexandra_glickman@ajg.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.