Editorial Board   Guest Author

Ms. Simeone

Lisa Simeone

Owner, Simeone Deary Design Group

Lisa Simeone founded Simeone Deary Design Group with Gina Deary in 2002, stepping outside traditional bounds to build an interior design firm that prioritizes the creative process and inspired collaboration with clients. With more than 30 years of experience positioning lifestyle and hospitality brands in the global marketplace, Simeone is renowned worldwide for delivering high-end luxury and forward-thinking authenticity through experiential design.

As an industry leader, Ms. Simeone is sought out to direct the design trajectory of highly-visible and well-known brands such as Aparium Hotel Group, Loews Hotels and Resorts, Oxford Capital Group, Universal Studios and White Lodging among others. Ms. Simeone has led the conceptualization and design direction of luxury hotels, landmark and adaptive reuse projects as well as new builds. Her expansive portfolio includes not only brands, but boutique and celebrity projects in North America, Europe and Asia.

Since the year of its founding, Simeone Deary's excellence has been praised and recognized for their interior design work as well as their branding expertise, receiving the prestigious Communication Arts Award, Hospitality Design Awards, the Gold Key Award for Excellence in Hospitality Design and the Contract Interiors Awards. Central to this success is Ms. Simeone's commitment to a collaborative company culture and a passion for developing her staff of more than 50 interior designers.

Simeone Deary Design Group, established in 2002 by Lisa Simeone and Gina Deary, is an award-winning interior design firm with a distinct artistic perspective to create provocative spaces evoking imagination and conversation. From conceptual design and interior architecture through graphics and branding, Simeone Deary's involvement in a project goes well beyond design. 

Please visit http://www.simeonedeary.com for more information.

Ms. Simeone can be contacted at 312-274-0606 or lisa.simeone@simeonedeary.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.