Editorial Board   Guest Author

Ms. Simeone

Lisa Simeone

Owner, Simeone Deary Design Group

Lisa Simeone founded Simeone Deary Design Group with Gina Deary in 2002, stepping outside traditional bounds to build an interior design firm that prioritizes the creative process and inspired collaboration with clients. With more than 30 years of experience positioning lifestyle and hospitality brands in the global marketplace, Simeone is renowned worldwide for delivering high-end luxury and forward-thinking authenticity through experiential design.

As an industry leader, Ms. Simeone is sought out to direct the design trajectory of highly-visible and well-known brands such as Aparium Hotel Group, Loews Hotels and Resorts, Oxford Capital Group, Universal Studios and White Lodging among others. Ms. Simeone has led the conceptualization and design direction of luxury hotels, landmark and adaptive reuse projects as well as new builds. Her expansive portfolio includes not only brands, but boutique and celebrity projects in North America, Europe and Asia.

Since the year of its founding, Simeone Deary's excellence has been praised and recognized for their interior design work as well as their branding expertise, receiving the prestigious Communication Arts Award, Hospitality Design Awards, the Gold Key Award for Excellence in Hospitality Design and the Contract Interiors Awards. Central to this success is Ms. Simeone's commitment to a collaborative company culture and a passion for developing her staff of more than 50 interior designers.

Simeone Deary Design Group, established in 2002 by Lisa Simeone and Gina Deary, is an award-winning interior design firm with a distinct artistic perspective to create provocative spaces evoking imagination and conversation. From conceptual design and interior architecture through graphics and branding, Simeone Deary's involvement in a project goes well beyond design. 

Please visit http://www.simeonedeary.com for more information.

Ms. Simeone can be contacted at 312-274-0606 or lisa.simeone@simeonedeary.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.