Editorial Board   Guest Author

Ms. Simeone

Lisa Simeone

Owner, Simeone Deary Design Group

Lisa Simeone founded Simeone Deary Design Group with Gina Deary in 2002, stepping outside traditional bounds to build an interior design firm that prioritizes the creative process and inspired collaboration with clients. With more than 30 years of experience positioning lifestyle and hospitality brands in the global marketplace, Simeone is renowned worldwide for delivering high-end luxury and forward-thinking authenticity through experiential design.

As an industry leader, Ms. Simeone is sought out to direct the design trajectory of highly-visible and well-known brands such as Aparium Hotel Group, Loews Hotels and Resorts, Oxford Capital Group, Universal Studios and White Lodging among others. Ms. Simeone has led the conceptualization and design direction of luxury hotels, landmark and adaptive reuse projects as well as new builds. Her expansive portfolio includes not only brands, but boutique and celebrity projects in North America, Europe and Asia.

Since the year of its founding, Simeone Deary's excellence has been praised and recognized for their interior design work as well as their branding expertise, receiving the prestigious Communication Arts Award, Hospitality Design Awards, the Gold Key Award for Excellence in Hospitality Design and the Contract Interiors Awards. Central to this success is Ms. Simeone's commitment to a collaborative company culture and a passion for developing her staff of more than 50 interior designers.

Simeone Deary Design Group, established in 2002 by Lisa Simeone and Gina Deary, is an award-winning interior design firm with a distinct artistic perspective to create provocative spaces evoking imagination and conversation. From conceptual design and interior architecture through graphics and branding, Simeone Deary's involvement in a project goes well beyond design. 

Please visit http://www.simeonedeary.com for more information.

Ms. Simeone can be contacted at 312-274-0606 or lisa.simeone@simeonedeary.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.