Editorial Board   Guest Author

Ms. Simeone

Lisa Simeone

Owner, Simeone Deary Design Group

Lisa Simeone founded Simeone Deary Design Group with Gina Deary in 2002, stepping outside traditional bounds to build an interior design firm that prioritizes the creative process and inspired collaboration with clients. With more than 30 years of experience positioning lifestyle and hospitality brands in the global marketplace, Simeone is renowned worldwide for delivering high-end luxury and forward-thinking authenticity through experiential design.

As an industry leader, Ms. Simeone is sought out to direct the design trajectory of highly-visible and well-known brands such as Aparium Hotel Group, Loews Hotels and Resorts, Oxford Capital Group, Universal Studios and White Lodging among others. Ms. Simeone has led the conceptualization and design direction of luxury hotels, landmark and adaptive reuse projects as well as new builds. Her expansive portfolio includes not only brands, but boutique and celebrity projects in North America, Europe and Asia.

Since the year of its founding, Simeone Deary's excellence has been praised and recognized for their interior design work as well as their branding expertise, receiving the prestigious Communication Arts Award, Hospitality Design Awards, the Gold Key Award for Excellence in Hospitality Design and the Contract Interiors Awards. Central to this success is Ms. Simeone's commitment to a collaborative company culture and a passion for developing her staff of more than 50 interior designers.

Simeone Deary Design Group, established in 2002 by Lisa Simeone and Gina Deary, is an award-winning interior design firm with a distinct artistic perspective to create provocative spaces evoking imagination and conversation. From conceptual design and interior architecture through graphics and branding, Simeone Deary's involvement in a project goes well beyond design. 

Please visit http://www.simeonedeary.com for more information.

Ms. Simeone can be contacted at 312-274-0606 or lisa.simeone@simeonedeary.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.