Editorial Board   Guest Author

Mr. Lee

Scott Lee

President & Principal, SB Architects

With over 30 years of design experience, Scott Lee leads SB Architects' international design practice with expertise in hospitality, mixed-use, residential, and master planning developments. Mr. Lee is an internationally recognized thought leader with more than three decades of experience in the buildings market, large-firm operations, and talent management.

Adept at defining a design vision that blends the key elements of a brand's identity with an authentic expression of the site, Mr. Lee has solidified SB Architects' presence throughout Southeast Asia, Caribbean, and Latin America and established a number of long-standing relationships with clients and partners across those regions.  

Mr. Lee has been instrumental in the development of destination properties in established and emerging markets around the world, and in ensuring  that SB Architects' work stays true to the site and creates a strong sense of place that resonates with visitors, guests, and residents on an emotional level.

Celebrating its 60th Anniversary in 2020, SB Architects is proud of a site-specific, hyper-localized design approach that has resulted in legacy projects such as Calistoga Ranch, Santana Row, and Fisher Island, an exclusive island resort community that was honored with an AIA Miami Test of Time Award and has enlisted SB Architects as its primary designer for over 38 years.

As the firm continues strategic expansion and its portfolio reflects even greater geographic diversity under Mr. Lee's leadership, SB Architects will leverage its entrepreneurial spirit and architectural craft to thoughtfully connect people to each other and to iconic experiences of a signature place.

Please visit http://www.sb-architects.com for more information.

Mr. Lee can be contacted at +1 415-673-8990 or slee@sb-architects.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.