Editorial Board   Guest Author

Mr. Lee

Scott Lee

President & Principal, SB Architects

With over 20 years of design experience, Scott Lee provides the firm with senior leadership and design talent, specializing in hotel, resort, recreational and mixed-use projects. As president and principal, he plays a leading role in determining the firm's long-term mission, direction and goals.

Mr. Lee's active role in business development and marketing has been a driving force in the company's successes and its emergence as a force in the hospitality industry. Mr. Lee brings a singular passion to SB Architects. His favorite phrase is, "it's all architecture, all the time," which comes as no surprise to anyone who knows him. "Passionate" and "driven" are the two words most often used to describe him, and architecture is woven into every aspect of his life.

Although he always loved to draw and build, it wasn't until the ripe age of 10 that Mr. Lee settled on architecture as a profession. Growing up in Foster City, California, everything was under construction. Mr. Lee's mother used to take him and his brother James to construction sites to collect building debris, which they would bring home and use to create their own projects.

Mr. Lee's passion for architecture continued at Cal Poly[as an architecture major] when he was 17 and never deviated from his focus. He supplemented his education with part-time work with local architects and developers.

Mr. Lee was also awarded a scholarship and attended University in Bath, England to both study architecture and represent the Rotary Foundation as an ambassador of goodwill. After graduating, he continued on with his career in architecture.


Please visit http://www.sb-architects.com for more information.

Mr. Lee can be contacted at +1 415-673-8990 or slee@sb-architects.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.