Editorial Board   Guest Author

Mr. Lee

Scott Lee

President & Principal, SB Architects

With over 20 years of design experience, Scott Lee provides the firm with senior leadership and design talent, specializing in hotel, resort, recreational and mixed-use projects. As president and principal, he plays a leading role in determining the firm's long-term mission, direction and goals.

Mr. Lee's active role in business development and marketing has been a driving force in the company's successes and its emergence as a force in the hospitality industry. Mr. Lee brings a singular passion to SB Architects. His favorite phrase is, "it's all architecture, all the time," which comes as no surprise to anyone who knows him. "Passionate" and "driven" are the two words most often used to describe him, and architecture is woven into every aspect of his life.

Although he always loved to draw and build, it wasn't until the ripe age of 10 that Mr. Lee settled on architecture as a profession. Growing up in Foster City, California, everything was under construction. Mr. Lee's mother used to take him and his brother James to construction sites to collect building debris, which they would bring home and use to create their own projects.

Mr. Lee's passion for architecture continued at Cal Poly[as an architecture major] when he was 17 and never deviated from his focus. He supplemented his education with part-time work with local architects and developers.

Mr. Lee was also awarded a scholarship and attended University in Bath, England to both study architecture and represent the Rotary Foundation as an ambassador of goodwill. After graduating, he continued on with his career in architecture.


Please visit http://www.sb-architects.com for more information.

Mr. Lee can be contacted at +1 415-673-8990 or slee@sb-architects.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.