Editorial Board   Guest Author

Mr. Lee

Scott Lee

President & Principal, SB Architects

With over 20 years of design experience, Scott Lee provides the firm with senior leadership and design talent, specializing in hotel, resort, recreational and mixed-use projects. As president and principal, he plays a leading role in determining the firm's long-term mission, direction and goals.

Mr. Lee's active role in business development and marketing has been a driving force in the company's successes and its emergence as a force in the hospitality industry. Mr. Lee brings a singular passion to SB Architects. His favorite phrase is, "it's all architecture, all the time," which comes as no surprise to anyone who knows him. "Passionate" and "driven" are the two words most often used to describe him, and architecture is woven into every aspect of his life.

Although he always loved to draw and build, it wasn't until the ripe age of 10 that Mr. Lee settled on architecture as a profession. Growing up in Foster City, California, everything was under construction. Mr. Lee's mother used to take him and his brother James to construction sites to collect building debris, which they would bring home and use to create their own projects.

Mr. Lee's passion for architecture continued at Cal Poly[as an architecture major] when he was 17 and never deviated from his focus. He supplemented his education with part-time work with local architects and developers.

Mr. Lee was also awarded a scholarship and attended University in Bath, England to both study architecture and represent the Rotary Foundation as an ambassador of goodwill. After graduating, he continued on with his career in architecture.


Please visit http://www.sb-architects.com for more information.

Mr. Lee can be contacted at +1 415-673-8990 or slee@sb-architects.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.