Editorial Board   

Mr. Walner

Doug Walner

President & CEO, Psychological Services, Inc.

Doug Walner, PSI's President and Chief Executive Officer, drives the strategic goals and day-to-day operations of the Company. With nearly fifteen years of professional experience and significant executive expertise in the technology sector, having led a variety of marketing and business and product development functions for industry-leading technology players, Walner was appointed President in 2002 and Chief Executive Officer of PSI in 2005. Under his leadership, PSI has fortified its market leadership position in the testing space by developing and introducing ATLASTM, a cutting-edge technology platform to provide comprehensive examination administration services, as well as web-based pre-employment selection products and management assessment tools in the enterprise space. PSI has also experienced record revenue and profitability growth during his tenure. Walner received his Bachelor or Arts degree in History from Tulane University.

Mr. Walner can be contacted at 818-847-6180 or doug@psionline.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.