Editorial Board   

Mr. Walner

Doug Walner

President & CEO, Psychological Services, Inc.

Doug Walner, PSI's President and Chief Executive Officer, drives the strategic goals and day-to-day operations of the Company. With nearly fifteen years of professional experience and significant executive expertise in the technology sector, having led a variety of marketing and business and product development functions for industry-leading technology players, Walner was appointed President in 2002 and Chief Executive Officer of PSI in 2005. Under his leadership, PSI has fortified its market leadership position in the testing space by developing and introducing ATLASTM, a cutting-edge technology platform to provide comprehensive examination administration services, as well as web-based pre-employment selection products and management assessment tools in the enterprise space. PSI has also experienced record revenue and profitability growth during his tenure. Walner received his Bachelor or Arts degree in History from Tulane University.

Mr. Walner can be contacted at 818-847-6180 or doug@psionline.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.