Editorial Board   Guest Author

Mr. Jacobs

Stephen Jacobs

President & Founder, Stephen B. Jacobs Group P.C.

As a founder and president of The Stephen B. Jacobs Group, Stephen B. Jacobs sets the benchmark for the quality of design for which the firm is noted. He takes a hands-on interest in all of the firm's commissions, establishing the design direction and personally guiding the staff to ensure that the finished project meets the client's needs.

Prior to founding his own firm, Mr. Jacobs was employed at Whittlesey, Conklin and Rossant, where he was a designer and planner on several large-scale projects, including the development of the planned community of Reston, VA. Mr. Jacobs earned his bachelor's and master's degrees in architecture from Pratt Institute in 1963 and 1965, respectively. An early advocate of using obsolete buildings as a housing resource, Jacob's "sensitive renovation" projects have become textbook examples of how to develop the highest economic potential of an existing building while, at the same time, preserving its architectural and historic significance.

In the past decade, Mr. Jacobs, along with Andi Pepper, his frequent collaborator and affiliate interior designer, have become one of the most sought-after teams in hospitality industry. Their super-hip designs for The Library and Giraffe Hotels, followed by the stunning success of the Gansevoort in the Meatpacking District in New York, has led to tremendous recognition in the national press, as well as to more commissions throughout North America. In addition to his professional practice, Mr. Jacobs lectures extensively on architectural design and preservation subjects. He has been a guest lecturer and critic at Columbia University, City College, New York Institute of Technology, the Real Estate Institute of New York University and the Pratt Institute. He has won many awards and been the recipient of many honors in real estate, construction and design.

Please visit http://www.sbjgroup.com for more information.

Mr. Jacobs can be contacted at +1 212-421-3712 or contactus@sbjgroup.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.