Editorial Board   Guest Author

Mr. Jacobs

Stephen Jacobs

President & Founder, Stephen B. Jacobs Group P.C.

As a founder and president of The Stephen B. Jacobs Group, Stephen Jacobs sets the benchmark for the quality of design for which the firm is noted. He takes a hands-on interest in all the firm's commissions, establishing the design direction and personally guiding the staff to ensure that the finished project meets the client's needs.

Prior to founding his own firm, Mr. Jacobs was employed at Whittlesey, Conklin and Rossant, where he was a designer and planner on several large-scale projects, including the development of the planned community of Reston, VA. Mr. Jacobs earned his bachelor's and master's degrees in architecture from Pratt Institute in 1963 and 1965, respectively. An early advocate of using obsolete buildings as a housing resource, his "sensitive renovation" projects have become textbook examples of how to develop the highest economic potential of an existing building while, at the same time, preserving its architectural and historic significance.

In the past decade, Mr. Jacobs, along with Andi Pepper, his frequent collaborator and affiliate interior designer, have become one of the most sought-after teams in hospitality industry. Their super-hip designs for The Library and Giraffe Hotels, followed by the stunning success of the Gansevoort in the Meatpacking District in New York, has led to tremendous recognition in the national press, as well as to more commissions throughout North America.

In addition to his professional practice, Mr. Jacobs lectures extensively on architectural design and preservation subjects. He has been a guest lecturer and critic at Columbia University, City College, New York Institute of Technology, the Real Estate Institute of New York University and the Pratt Institute. He has won many awards and been the recipient of many honors in real estate, construction and design.

Registered Architect: California, Connecticut, Colorado, District of Columbia, Florida, Georgia, Kansas, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Texas, Vermont, NCARB Certified.

Professional Planner: New Jersey.

Please visit http://www.sbjgroup.com for more information.

Mr. Jacobs can be contacted at 212-421-3712 or contactus@sbjgroup.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.