Editorial Board   Guest Author

Mr. Lee

Steve Lee

Founder & Design Principal, Aprilli Design Studio

Steve Lee is founder and design principal at Aprilli Design Studio, a Toronto-based atelier design studio focusing on research, design, and implementation of sustainable design and planning strategies.

As architects and design consultants, Aprilli Design Studio specializes in providing analysis and solutions for futuristic issues including social, economic and environmental problems related to transportation, energy, food and population. The studio explores new ideas and solutions based on advanced technologies and recent design trends including autonomous driving technology, digital fabrication, big data and interactive design.

Aprilli Design Studio's progressive design projects including "Autonomous Travel Suite" and "Urban Skyfarm" have been covered in international medias extensively including CNN, Forbes, BBC, Newsweek and have received awards including Radical Innovation Award and Green dot design Award.

Prior to founding Aprilli Design Studio, Mr. Lee has worked at architectural design firms including Kohn Pedersen Fox Associates, ZNA Associates and RTKL Associates as a project architect on international high-rise, mixed-use and hospitality projects in various countries. Since founding Aprilli Design Studio in 2014, he has been teaching at universities including UCLA Architecture and Urban Design March II post graduate program and California Polytechnic State University, San Luis Obispo.

Mr. Lee is a licensed architect in state of California, US and Ontario, Canada and is a LEED Accredited Professional in Building Design and Construction. He has received his Bachelor of Science in Architecture degree from Yonsei University in 2002 and Master in Architecture degree from Yale University in 2007. He is currently a member of Akin MOCA studio program in Toronto.

Please visit http://www.aprilli.com for more information.

Mr. Lee can be contacted at +1 647-920-6246 or slee@aprilli.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.