Editorial Board   Guest Author

Mr. Lee

Steve Lee

Founder & Design Principal, Aprilli Design Studio

Steve Lee is founder and design principal at Aprilli Design Studio, a Toronto-based atelier design studio focusing on research, design, and implementation of sustainable design and planning strategies.

As architects and design consultants, Aprilli Design Studio specializes in providing analysis and solutions for futuristic issues including social, economic and environmental problems related to transportation, energy, food and population. The studio explores new ideas and solutions based on advanced technologies and recent design trends including autonomous driving technology, digital fabrication, big data and interactive design.

Aprilli Design Studio's progressive design projects including "Autonomous Travel Suite" and "Urban Skyfarm" have been covered in international medias extensively including CNN, Forbes, BBC, Newsweek and have received awards including Radical Innovation Award and Green dot design Award.

Prior to founding Aprilli Design Studio, Mr. Lee has worked at architectural design firms including Kohn Pedersen Fox Associates, ZNA Associates and RTKL Associates as a project architect on international high-rise, mixed-use and hospitality projects in various countries. Since founding Aprilli Design Studio in 2014, he has been teaching at universities including UCLA Architecture and Urban Design March II post graduate program and California Polytechnic State University, San Luis Obispo.

Mr. Lee is a licensed architect in state of California, US and Ontario, Canada and is a LEED Accredited Professional in Building Design and Construction. He has received his Bachelor of Science in Architecture degree from Yonsei University in 2002 and Master in Architecture degree from Yale University in 2007. He is currently a member of Akin MOCA studio program in Toronto.

Please visit http://www.aprilli.com for more information.

Mr. Lee can be contacted at +1 647-920-6246 or slee@aprilli.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.