Editorial Board   Guest Author

Mr. Lee

Steve Lee

Founder & Design Principal, Aprilli Design Studio

Steve Lee is founder and design principal at Aprilli Design Studio, a Toronto-based atelier design studio focusing on research, design, and implementation of sustainable design and planning strategies.

As architects and design consultants, Aprilli Design Studio specializes in providing analysis and solutions for futuristic issues including social, economic and environmental problems related to transportation, energy, food and population. The studio explores new ideas and solutions based on advanced technologies and recent design trends including autonomous driving technology, digital fabrication, big data and interactive design.

Aprilli Design Studio's progressive design projects including "Autonomous Travel Suite" and "Urban Skyfarm" have been covered in international medias extensively including CNN, Forbes, BBC, Newsweek and have received awards including Radical Innovation Award and Green dot design Award.

Prior to founding Aprilli Design Studio, Mr. Lee has worked at architectural design firms including Kohn Pedersen Fox Associates, ZNA Associates and RTKL Associates as a project architect on international high-rise, mixed-use and hospitality projects in various countries. Since founding Aprilli Design Studio in 2014, he has been teaching at universities including UCLA Architecture and Urban Design March II post graduate program and California Polytechnic State University, San Luis Obispo.

Mr. Lee is a licensed architect in state of California, US and Ontario, Canada and is a LEED Accredited Professional in Building Design and Construction. He has received his Bachelor of Science in Architecture degree from Yonsei University in 2002 and Master in Architecture degree from Yale University in 2007. He is currently a member of Akin MOCA studio program in Toronto.

Please visit http://www.aprilli.com for more information.

Mr. Lee can be contacted at +1 647-920-6246 or slee@aprilli.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.