Editorial Board Guest Author
Founder & Chief Executive Officer, Roundhouse Multimedia
Derrick Garrett, founder and CEO of Roundhouse Multimedia, transform brands one sound and one song at time. He has honed years of music production experience in establishing a global Music Architecture™ firm that uses a patented process to establish unique brand affinity and consumer loyalty.
His proprietary Music Architecture concept takes a strategic, skilled approach - always shaped around clients' objectives - and programs every space with sound-specific matches that tie to the DNA of the brand. This creates a deeper connection and memorable experience; reinforcing positive engagement between consumers and branded environments.
Mr. Garrett programs the sound for a space the same way the architect looks at design of that very space. With Music Architecture™ the sound is designed to fit a space in the same way the artwork does, going far beyond curating playlists. All aspects of the environment have to reflect the essence of the brand.
Mr. Garrett is an innovator in the music/sound space, as well as the hospitality industry. He has brought an unparalleled approach, recognizing that sound is the most underutilized of the five senses in hotels. His innovations include the first-ever hotel CD with original music, then a branded hotel radio channel. Roundhouse clients include Rosewood Hotels & Resorts, Banyan Tree, Blue Diamond Resorts and Baha Mar, to name a few.
Previously Mr. Garrett was a successful audio engineer and producer for artists such as K-Ci & JoJo, Bobby Brown, Vanessa Williams, and Elvis Costello. It's his deep musical roots that led him to giving serious thought to what people listen to and how they listen to it. His musical expertise is a combination of passion and precision; the sounds he curates resonate with people and drive brand loyalty. His approach is a mix of creativity and strategy; a careful combination of who the brand is and who they want to attract.
Mr. Garrett can be contacted at 203-489-5035 or firstname.lastname@example.org