Editorial Board   Guest Author

Mr. Garrett

Derrick Garrett

Founder & Chief Executive Officer, Roundhouse Multimedia

Derrick Garrett, founder and CEO of Roundhouse Multimedia, transform brands one sound and one song at time. He has honed years of music production experience in establishing a global Music Architecture™ firm that uses a patented process to establish unique brand affinity and consumer loyalty.

His proprietary Music Architecture concept takes a strategic, skilled approach - always shaped around clients' objectives - and programs every space with sound-specific matches that tie to the DNA of the brand. This creates a deeper connection and memorable experience; reinforcing positive engagement between consumers and branded environments.

Mr. Garrett programs the sound for a space the same way the architect looks at design of that very space. With Music Architecture™ the sound is designed to fit a space in the same way the artwork does, going far beyond curating playlists. All aspects of the environment have to reflect the essence of the brand.

Mr. Garrett is an innovator in the music/sound space, as well as the hospitality industry. He has brought an unparalleled approach, recognizing that sound is the most underutilized of the five senses in hotels. His innovations include the first-ever hotel CD with original music, then a branded hotel radio channel. Roundhouse clients include Rosewood Hotels & Resorts, Banyan Tree, Blue Diamond Resorts and Baha Mar, to name a few.

Previously Mr. Garrett was a successful audio engineer and producer for artists such as K-Ci & JoJo, Bobby Brown, Vanessa Williams, and Elvis Costello. It's his deep musical roots that led him to giving serious thought to what people listen to and how they listen to it. His musical expertise is a combination of passion and precision; the sounds he curates resonate with people and drive brand loyalty. His approach is a mix of creativity and strategy; a careful combination of who the brand is and who they want to attract.

Mr. Garrett can be contacted at 203-489-5035 or dgarrett@roundhousemultimedia.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.