Editorial Board   Guest Author

Ms. Farmer

Cate Farmer

General Manager, Margaritaville Hollywood Beach Resort

Industry veteran Cate Farmer is the general manager of the flagship Margaritaville Resort in Hollywood Beach Florida, a AAA Four Diamond-rated 17-story, 369-room destination resort and entertainment complex offering an authentic, "no worries" tropical vibe. With more than two decades of hospitality industry experience, Ms. Farmer has held executive positions within well-known, global hotel companies such as Margaritaville Resorts, Morgans Hotel Group and Marriott International. The AAA Four Diamond-rated Margaritaville Hollywood Beach Resort is a 17-story, 369-room destination resort and entertainment complex offering an authentic, "no worries" tropical vibe inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett. Designed to offer an extensive array of amenities combined with a high degree of hospitality, service and attention to detail, this oceanfront resort is located just minutes from the Fort Lauderdale-Hollywood International Airport and Port Everglades on the famed Broadwalk in Hollywood, Florida. 

Named HSMAI's South Florida General Manager of the Year and Business Woman of the Year by the Greater Hollywood Chamber of Commerce, Farmer is a leader in the community and industry. Farmer stresses the importance of community involvement and is actively involved in creating benchmarking sustainability practices for the lodging industry, she also works closely with the City of Hollywood, Hollywood Arts and Culture Center, Hollywood Beach, Greater Hollywood Chamber of Commerce and Greater Fort Lauderdale business and philanthropic communities, serving on several boards and associations. Farmer is also a two-time winner of the Marriott Golden Circle Award for sales achievement and was a member of the Diversity Council at Marriott International.

She attended the University of Wisconsin where she received a B.A. in Journalism and Political Science.

Please visit http://mhbr.com for more information.

Ms. Farmer can be contacted at +1 954-874-4446 or cfarmer@mhbr.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.