Editorial Board   Guest Author

Ms. Farmer

Cate Farmer

General Manager, Margaritaville Hollywood Beach Resort

Industry veteran Cate Farmer is the general manager of the flagship Margaritaville Resort in Hollywood Beach Florida, a AAA Four Diamond-rated 17-story, 369-room destination resort and entertainment complex offering an authentic, no worries tropical vibe. With more than two decades of hospitality industry experience, Ms. Farmer has held executive positions within well-known, global hotel companies such as Margaritaville Resorts, Morgans Hotel Group and Marriott International. The AAA Four Diamond-rated Margaritaville Hollywood Beach Resort is a 17-story, 369-room destination resort and entertainment complex offering an authentic, no worries tropical vibe inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett. Designed to offer an extensive array of amenities combined with a high degree of hospitality, service and attention to detail, this oceanfront resort is located just minutes from the Fort Lauderdale-Hollywood International Airport and Port Everglades on the famed Broadwalk in Hollywood, Florida. 

Named HSMAI's South Florida General Manager of the Year and Business Woman of the Year by the Greater Hollywood Chamber of Commerce, Farmer is a leader in the community and industry. Farmer stresses the importance of community involvement and is actively involved in creating benchmarking sustainability practices for the lodging industry, she also works closely with the City of Hollywood, Hollywood Arts and Culture Center, Hollywood Beach, Greater Hollywood Chamber of Commerce and Greater Fort Lauderdale business and philanthropic communities, serving on several boards and associations. Farmer is also a two-time winner of the Marriott Golden Circle Award for sales achievement and was a member of the Diversity Council at Marriott International.

She attended the University of Wisconsin where she received a B.A. in Journalism and Political Science.

Please visit http://mhbr.com for more information.

Ms. Farmer can be contacted at +1 954-874-4446 or cfarmer@mhbr.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.