Editorial Board   Guest Author

Ms. Schipani

Mia Schipani

Principal & Chief Communicator, Schipani PR

Mia Schipani is a public relations, marketing and business development professional who shares 20+ years of strategic brand marketing, media relations, special events, client relationship management and people relations expertise with her clients today. Her experience spans across the Travel, Hospitality, Fashion, Sports Marketing, Technology, Real Estate, Professional Services and Health and Wellness industries.

Ms. Schipani successfully launched a boutique hotel brand from the ground up that thrives today with three locations in Connecticut and specializes in developing independent, boutique hotels.

Ms. Schipani is dedicated to helping organizations "create highly effective and healthier environments," through purposeful, meaningful value-based and cause marketing strategies. She mindfully incorporates PR and marketing strategies to align with businesses' goals and often partners with community organizations to create holistic tactics that create sustainable and vested relationships.

Ms. Schipani has worked closely with: Dress for Success, The Boys and Girls Club, The YMCA, Women's Business Development Center, the National Foundation for Teaching Entrepreneurship and volunteers for the Women's Leadership Council at the American Cancer Society, the Children's Learning Center and Fairfield County Hospice House.

Ms. Schipani pioneered an Authentic Leadership Breakfast and chaired the "Go Red" campaign to create awareness for the American Heart Association since 2009. She is certified as a Domestic Violence Counselor and was awarded for spearheading a leadership program for the LEAD Academy in Stamford, CT where she resides.

She readily volunteers as a career coach and to empower women in the community. Ms. Schipani is a recipient of the 2006 "40 Under 40," the 2009 "Fairfield County's Most Fabulous Females" and the 2014 "Women Making the Most Impact" awards. Ms. Schipani also mentors a young teenage woman who she met in 2013.

Please visit http://www.schipanipr.com for more information.

Ms. Schipani can be contacted at +1 646-734-7004 or mia@schipanipr.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.