Editorial Board   Guest Author

Ms. Schipani

Mia Schipani

Principal & Chief Communicator, Schipani PR

Mia Schipani is a public relations, marketing and business development professional who shares 20+ years of strategic brand marketing, media relations, special events, client relationship management and people relations expertise with her clients today. Her experience spans across the Travel, Hospitality, Fashion, Sports Marketing, Technology, Real Estate, Professional Services and Health and Wellness industries.

Ms. Schipani successfully launched a boutique hotel brand from the ground up that thrives today with three locations in Connecticut and specializes in developing independent, boutique hotels.

Ms. Schipani is dedicated to helping organizations "create highly effective and healthier environments," through purposeful, meaningful value-based and cause marketing strategies. She mindfully incorporates PR and marketing strategies to align with businesses' goals and often partners with community organizations to create holistic tactics that create sustainable and vested relationships.

Ms. Schipani has worked closely with: Dress for Success, The Boys and Girls Club, The YMCA, Women's Business Development Center, the National Foundation for Teaching Entrepreneurship and volunteers for the Women's Leadership Council at the American Cancer Society, the Children's Learning Center and Fairfield County Hospice House.

Ms. Schipani pioneered an Authentic Leadership Breakfast and chaired the "Go Red" campaign to create awareness for the American Heart Association since 2009. She is certified as a Domestic Violence Counselor and was awarded for spearheading a leadership program for the LEAD Academy in Stamford, CT where she resides.

She readily volunteers as a career coach and to empower women in the community. Ms. Schipani is a recipient of the 2006 "40 Under 40," the 2009 "Fairfield County's Most Fabulous Females" and the 2014 "Women Making the Most Impact" awards. Ms. Schipani also mentors a young teenage woman who she met in 2013.

Please visit http://www.schipanipr.com for more information.

Ms. Schipani can be contacted at +1 646-734-7004 or mia@schipanipr.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.