Editorial Board   Guest Author

Ms. Schipani

Mia Schipani

Principal & Chief Communicator, Schipani PR

Mia Schipani is a public relations, marketing and business development professional who shares 20+ years of strategic brand marketing, media relations, special events, client relationship management and people relations expertise with her clients today. Her experience spans across the Travel, Hospitality, Fashion, Sports Marketing, Technology, Real Estate, Professional Services and Health and Wellness industries.

Ms. Schipani successfully launched a boutique hotel brand from the ground up that thrives today with three locations in Connecticut and specializes in developing independent, boutique hotels.

Ms. Schipani is dedicated to helping organizations "create highly effective and healthier environments," through purposeful, meaningful value-based and cause marketing strategies. She mindfully incorporates PR and marketing strategies to align with businesses' goals and often partners with community organizations to create holistic tactics that create sustainable and vested relationships.

Ms. Schipani has worked closely with: Dress for Success, The Boys and Girls Club, The YMCA, Women's Business Development Center, the National Foundation for Teaching Entrepreneurship and volunteers for the Women's Leadership Council at the American Cancer Society, the Children's Learning Center and Fairfield County Hospice House.

Ms. Schipani pioneered an Authentic Leadership Breakfast and chaired the "Go Red" campaign to create awareness for the American Heart Association since 2009. She is certified as a Domestic Violence Counselor and was awarded for spearheading a leadership program for the LEAD Academy in Stamford, CT where she resides.

She readily volunteers as a career coach and to empower women in the community. Ms. Schipani is a recipient of the 2006 "40 Under 40," the 2009 "Fairfield County's Most Fabulous Females" and the 2014 "Women Making the Most Impact" awards. Ms. Schipani also mentors a young teenage woman who she met in 2013.

Please visit http://www.schipanipr.com for more information.

Ms. Schipani can be contacted at +1 646-734-7004 or mia@schipanipr.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.