Editorial Board   Guest Author

Ms. Schipani

Mia Schipani

Principal & Chief Communicator, Schipani PR

Mia Schipani is a public relations, marketing and business development professional who shares 20+ years of strategic brand marketing, media relations, special events, client relationship management and people relations expertise with her clients today. Her experience spans across the Travel, Hospitality, Fashion, Sports Marketing, Technology, Real Estate, Professional Services and Health and Wellness industries.

Ms. Schipani successfully launched a boutique hotel brand from the ground up that thrives today with three locations in Connecticut and specializes in developing independent, boutique hotels.

Ms. Schipani is dedicated to helping organizations "create highly effective and healthier environments," through purposeful, meaningful value-based and cause marketing strategies. She mindfully incorporates PR and marketing strategies to align with businesses' goals and often partners with community organizations to create holistic tactics that create sustainable and vested relationships.

Ms. Schipani has worked closely with: Dress for Success, The Boys and Girls Club, The YMCA, Women's Business Development Center, the National Foundation for Teaching Entrepreneurship and volunteers for the Women's Leadership Council at the American Cancer Society, the Children's Learning Center and Fairfield County Hospice House.

Ms. Schipani pioneered an Authentic Leadership Breakfast and chaired the "Go Red" campaign to create awareness for the American Heart Association since 2009. She is certified as a Domestic Violence Counselor and was awarded for spearheading a leadership program for the LEAD Academy in Stamford, CT where she resides.

She readily volunteers as a career coach and to empower women in the community. Ms. Schipani is a recipient of the 2006 "40 Under 40," the 2009 "Fairfield County's Most Fabulous Females" and the 2014 "Women Making the Most Impact" awards. Ms. Schipani also mentors a young teenage woman who she met in 2013.

Please visit http://www.schipanipr.com for more information.

Ms. Schipani can be contacted at +1 646-734-7004 or mia@schipanipr.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.