Editorial Board   Guest Author

Mr. Schwartz

Matt Schwartz

Chief Technology Officer of Information Technology, Sage Hospitality

Matt Schwartz currently serves as Chief Technology Officer of Information Technology at Sage Hospitality. In this capacity, Mr. Schwartz has responsibility for all aspects of IT including both within Sage's corporate offices and across all Sage Hotels within the United States.

Mr. Schwartz oversees teams that handle applications, infrastructure, business intelligence, project management and security for the entire company. He spends most days thwarting cyberattacks, enhancing Sage's growing CRM database, and moving as much as possible to the Cloud.

Sage Hospitality explores innovation in hospitality in creative ways under Mr. Schwartz's leadership. From in-house robots to crypto-currency, Sage continues to test ways that the industry can evolve both in the guest experience and the improvement of systems to create more seamless and efficient ways to move the speed of business. Compliance and security also are on the forefront of IT attention as the continuous threat of personal information hacking grows, the safety and security of Sage's guests is always the number one priority.

Prior to joining Sage, Mr. Schwartz served as the VP of Digital Solutions at Intrawest where he deployed a cloud-based Central Reservation System (CRS) to all of Intrawest's resort properties including Winter Park and Steamboat in Colorado.

Prior to Intrawest, Mr. Schwartz held various leadership positions in IT and Finance at corporations like PetSmart and Staples. Mr. Schwartz has a strong passion for technology, starting his career as a "coder" of HTML and SQL.

Mr. Schwartz earned a B.S. with Honors from Cornell University and an M.B.A from MIT's Sloan School of Management.

Please visit http://www.sagehospitality.com for more information.

Mr. Schwartz can be contacted at +1 303-595-7200 or info@sagehospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.