Editorial Board   Guest Author

Mr. Schwartz

Matt Schwartz

Chief Technology Officer of Information Technology, Sage Hospitality

Matt Schwartz currently serves as Chief Technology Officer of Information Technology at Sage Hospitality. In this capacity, Mr. Schwartz has responsibility for all aspects of IT including both within Sage's corporate offices and across all Sage Hotels within the United States.

Mr. Schwartz oversees teams that handle applications, infrastructure, business intelligence, project management and security for the entire company. He spends most days thwarting cyberattacks, enhancing Sage's growing CRM database, and moving as much as possible to the Cloud.

Sage Hospitality explores innovation in hospitality in creative ways under Mr. Schwartz's leadership. From in-house robots to crypto-currency, Sage continues to test ways that the industry can evolve both in the guest experience and the improvement of systems to create more seamless and efficient ways to move the speed of business. Compliance and security also are on the forefront of IT attention as the continuous threat of personal information hacking grows, the safety and security of Sage's guests is always the number one priority.

Prior to joining Sage, Mr. Schwartz served as the VP of Digital Solutions at Intrawest where he deployed a cloud-based Central Reservation System (CRS) to all of Intrawest's resort properties including Winter Park and Steamboat in Colorado.

Prior to Intrawest, Mr. Schwartz held various leadership positions in IT and Finance at corporations like PetSmart and Staples. Mr. Schwartz has a strong passion for technology, starting his career as a "coder" of HTML and SQL.

Mr. Schwartz earned a B.S. with Honors from Cornell University and an M.B.A from MIT's Sloan School of Management.

Please visit http://www.sagehospitality.com for more information.

Mr. Schwartz can be contacted at +1 303-595-7200 or info@sagehospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.