Editorial Board   Guest Author

Mr. Pardon

Nicholas Pardon

President & Chief Executive Officer, The Discoverer Network

Nicholas Pardon serves as CEO of The Discoverer Network and its parent company, Inboxlab, the leader in building email-centric brands and developing meaningful relationships via the inbox. Mr. Pardon drives the vision of inspiring discovery across the network's affiliated, travel-focused brands and is responsible for leading each brand's growth and expansion into niche industries.

Since founding Inboxlab and The Discoverer Network, Mr. Pardon's leadership has propelled the network's brands into strong and robust leaders in targeted, data-driven media publishing. An award-winning innovator with nearly two decades of specialization in digital media, Mr. Pardon has enjoyed success in executive, entrepreneurial, advisory and board-level roles for email-focused companies and organizations.

Some of Mr. Pardon's landmark achievements include: reaching more than 20 million job seekers monthly at Career Centric, a digital marketing agency previously led by Mr. Pardon; growth hacking a robust community of travel influencers reaching a combined audience of over 2 million subscribers to The Discoverer; and building an effective platform in Seeqr that works in tandem with The Discoverer to drive travelers through the booking funnel, giving travel providers exposure to new audiences and new revenue streams.

Mr. Pardon continues to oversee The Discoverer Network, making it the go-to choice for engaging with travelers for the company's clients including such acclaimed companies as Travelzoo, G Adventures, TourRadar, and more. With 94,000+ subscribers that have more than 10,000 followers on Instagram, The Discoverer solves the travel influencer puzzle by combining social media strategies and modern personalization.

Today, Mr. Pardon continues to lead Inboxlab and The Discoverer Network's brands. Celebrating its most recent milestone, the network's flagship brand, The Discoverer, surpassed 2.2 million subscribers and 1 million highly engaged fans across its social media channels.

Please visit http://thediscoverer.com for more information.

Mr. Pardon can be contacted at +1 305-491-0512 or hello@thediscoverer.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.