Editorial Board   Guest Author

Mr. Pardon

Nicholas Pardon

President & Chief Executive Officer, The Discoverer Network

Nicholas Pardon serves as CEO of The Discoverer Network and its parent company, Inboxlab, the leader in building email-centric brands and developing meaningful relationships via the inbox. Mr. Pardon drives the vision of inspiring discovery across the network's affiliated, travel-focused brands and is responsible for leading each brand's growth and expansion into niche industries.

Since founding Inboxlab and The Discoverer Network, Mr. Pardon's leadership has propelled the network's brands into strong and robust leaders in targeted, data-driven media publishing. An award-winning innovator with nearly two decades of specialization in digital media, Mr. Pardon has enjoyed success in executive, entrepreneurial, advisory and board-level roles for email-focused companies and organizations.

Some of Mr. Pardon's landmark achievements include: reaching more than 20 million job seekers monthly at Career Centric, a digital marketing agency previously led by Mr. Pardon; growth hacking a robust community of travel influencers reaching a combined audience of over 2 million subscribers to The Discoverer; and building an effective platform in Seeqr that works in tandem with The Discoverer to drive travelers through the booking funnel, giving travel providers exposure to new audiences and new revenue streams.

Mr. Pardon continues to oversee The Discoverer Network, making it the go-to choice for engaging with travelers for the company's clients including such acclaimed companies as Travelzoo, G Adventures, TourRadar, and more. With 94,000+ subscribers that have more than 10,000 followers on Instagram, The Discoverer solves the travel influencer puzzle by combining social media strategies and modern personalization.

Today, Mr. Pardon continues to lead Inboxlab and The Discoverer Network's brands. Celebrating its most recent milestone, the network's flagship brand, The Discoverer, surpassed 2.2 million subscribers and 1 million highly engaged fans across its social media channels.

Please visit http://thediscoverer.com for more information.

Mr. Pardon can be contacted at +1 305-491-0512 or hello@thediscoverer.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.