Editorial Board   Guest Author

Mr. Pardon

Nicholas Pardon

President & Chief Executive Officer, The Discoverer Network

Nicholas Pardon serves as CEO of The Discoverer Network and its parent company, Inboxlab, the leader in building email-centric brands and developing meaningful relationships via the inbox. Mr. Pardon drives the vision of inspiring discovery across the network's affiliated, travel-focused brands and is responsible for leading each brand's growth and expansion into niche industries.

Since founding Inboxlab and The Discoverer Network, Mr. Pardon's leadership has propelled the network's brands into strong and robust leaders in targeted, data-driven media publishing. An award-winning innovator with nearly two decades of specialization in digital media, Mr. Pardon has enjoyed success in executive, entrepreneurial, advisory and board-level roles for email-focused companies and organizations.

Some of Mr. Pardon's landmark achievements include: reaching more than 20 million job seekers monthly at Career Centric, a digital marketing agency previously led by Mr. Pardon; growth hacking a robust community of travel influencers reaching a combined audience of over 2 million subscribers to The Discoverer; and building an effective platform in Seeqr that works in tandem with The Discoverer to drive travelers through the booking funnel, giving travel providers exposure to new audiences and new revenue streams. Mr. Pardon continues to oversee The Discoverer Network, making it the go-to choice for engaging with travelers for the company's clients including such acclaimed companies as Travelzoo, G Adventures, TourRadar, and more. With 94,000+ subscribers that have more than 10,000 followers on Instagram, The Discoverer solves the travel influencer puzzle by combining social media strategies and modern personalization.

Today, Mr. Pardon continues to lead Inboxlab and The Discoverer Network's brands. Celebrating its most recent milestone, the network's flagship brand, The Discoverer, surpassed 2.2 million subscribers and 1 million highly engaged fans across its social media channels.


Please visit http://thediscoverer.com for more information.

Mr. Pardon can be contacted at 305-491-0512 or hello@thediscoverer.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.