Editorial Board   Guest Author

Mr. Kunzer

Ryan Kunzer

General Manager, The Duniway, a Hilton Hotel

Ryan Kunzer serves as the General Manager of The Duniway, a Hilton Hotel. With over six years of managing experience and a love for Portland, Oregon Mr. Kunzer brings creative thinking, an energetic spirit and a surplus of hospitality experience to the downtown property.

As General Manager, Mr. Kunzer is responsible for devising all capital expenditures including revenue management, team building and delivering a business strategy to increase quality and efficiency of overall operations.

Prior to his current role, Mr. Kunzer held the position of General Manager at Hotel Monaco Portland and the RiverPlace Hotel. He also worked as the Rooms Director at Allegro Chicago.

Mr. Kunzer is always looking to push boundaries and harness the trailblazing spirit that sets The Duniway apart. He is currently introducing a "Run with the GM" program at The Duniway, providing opportunities for team building among the hotel staff. He also plans to activate the new rooftop space, Abigail's Hideaway with local events, arts partnerships and other community driven programming to engage the local market and satisfy the quest for experiential travel while visiting the property.

Born and raised in Toledo, Ohio, Mr. Kunzer graduated from The Ohio State University with a degree in Hospitality Management. In 2002, he moved to Portland to work at the Hilton Executive Tower, which later converted to The Duniway, and triumphantly returns to bring his career full circle.

Please visit https://www.duniwayhotel.com/ for more information.

Mr. Kunzer can be contacted at +1 503-721-2887 or ryan.kunzer@duniwayhotel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.