Editorial Board   Guest Author

Mr. Manley

Christopher Manley

Chief Operating Officer, Stonebridge Companies

Chris Manley joined Stonebridge Companies as Chief Operating Officer in January 2015. Stonebridge is one of the premier hospitality development and management companies in the United States. Stonebridge's current portfolio entails 58 hotels with more than 9,000 rooms nationwide and 3,000+ team members. This diverse listing of properties includes select-service, extended-stay, mid-scale and full-service hotels in markets throughout the U.S. We hold franchise licenses with Hilton Worldwide, Marriott International, Hyatt and InterContinental Hotel Group.

Stonebridge's mission is to provide Distinguished Hospitality™ through the four key components of our mission statement: service, relationships, careers and results. Our core values are what drive our company. We strive to create a respectable, stable, and enjoyable workplace, to conduct our business with integrity, to recognize and celebrate our innovative associates, to uphold quality standards, to provide unparalleled service, and to support the communities in our back yards.

Mr. Manley is also a board member of the American Hotel & Lodging Association (AHLA), the sole national association representing all segments of the U.S. lodging industry. He also serves on Marriott's franchise advisory committees for the Renaissance and Aloft brands.

Prior to joining Stonebridge Companies, Mr. Manley spent 15 years at The Pauls Corporation, a real estate investor developer across multiple asset classes. He was president of the real estate services company and Chief Financial Officer/Chief Accounting Officer for the entire organization.

Mr. Manley received his master's degree in professional accounting and bachelor's degree from the University of Texas in Austin.

Please visit http:// for more information.

Mr. Manley can be contacted at 303-785-3100 or cmanley@sbcos.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.