Editorial Board   Guest Author

Mr. Kingsbury

Garrett Kingsbury

Senior Digital Marketing Manager, Cendyn

Garrett Kingsbury is a creative and strategic leader in the digital marketing industry - developing a craft in driving relevant consumers with some of the world's most renowned resorts in the hospitality industry. He has established a history of combining data-driven marketing with creative strategies for hotels & resorts - attaining and reaching client goals and objectives while driving revenue growth.

At Cendyn, Mr. Kingsbury oversees the Strategy and Social Media teams while managing a handful of the Tier 1 accounts. As a local graduate from Florida Atlantic University, he doubled majored in Business Marketing and Manager, and is located at our Boca Raton headquarters office. He has over 5+ years of hospitality marketing experience at Cendyn, working with clients such as AMResorts, The Breakers Palm Beach, The Boca Resort and Montage Resorts. His specialties lie in Digital Marketing, with a focus on Display + Video advertising, Programmatic Buying, Facebook Advertising, Market Research and Media Buying - all with a proven track record of experience and success.

Mr. Kingsbury works closely with his teams to ensure all clients are receiving the quality attention needed to help reach their desired goals. He also works closely with the internal Search Engine Marketing and CRM teams to align their goals and objectives for all clients working with Cendyn's digital teams.

Recently attending the Skift Global Forum Conference in New York City, he has attended several industry-related conferences, including a handful led by the South Florida Interactive Marketing Association and the Videonomics Roundtable Summit in Miami.


Please visit http://www.cendyn.com for more information.

Mr. Kingsbury can be contacted at 561-750-3173 or gkingsbury@cendyn.com

Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.