Editorial Board   Guest Author

Mr. Kingsbury

Garrett Kingsbury

Senior Digital Marketing Manager, Cendyn

Garrett Kingsbury is a creative and strategic leader in the digital marketing industry - developing a craft in driving relevant consumers with some of the world's most renowned resorts in the hospitality industry. He has established a history of combining data-driven marketing with creative strategies for hotels & resorts - attaining and reaching client goals and objectives while driving revenue growth.

At Cendyn, Mr. Kingsbury oversees the Strategy and Social Media teams while managing a handful of the Tier 1 accounts. As a local graduate from Florida Atlantic University, he doubled majored in Business Marketing and Manager, and is located at our Boca Raton headquarters office.

Mr. Garrett has over 5+ years of hospitality marketing experience at Cendyn, working with clients such as AMResorts, The Breakers Palm Beach, The Boca Resort and Montage Resorts. His specialties lie in Digital Marketing, with a focus on Display + Video advertising, Programmatic Buying, Facebook Advertising, Market Research and Media Buying - all with a proven track record of experience and success.

Mr. Kingsbury works closely with his teams to ensure all clients are receiving the quality attention needed to help reach their desired goals. He also works closely with the internal Search Engine Marketing and CRM teams to align their goals and objectives for all clients working with Cendyn's digital teams.

Recently attending the Skift Global Forum Conference in New York City, he has attended several industry-related conferences, including a handful led by the South Florida Interactive Marketing Association and the Videonomics Roundtable Summit in Miami.

Please visit http://www.cendyn.com for more information.

Mr. Kingsbury can be contacted at +1 561-750-3173 or gkingsbury@cendyn.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.