Editorial Board   Guest Author

Mr. Kingsbury

Garrett Kingsbury

Senior Digital Marketing Manager, Cendyn

Garrett Kingsbury is a creative and strategic leader in the digital marketing industry - developing a craft in driving relevant consumers with some of the world's most renowned resorts in the hospitality industry. He has established a history of combining data-driven marketing with creative strategies for hotels & resorts - attaining and reaching client goals and objectives while driving revenue growth.

At Cendyn, Mr. Kingsbury oversees the Strategy and Social Media teams while managing a handful of the Tier 1 accounts. As a local graduate from Florida Atlantic University, he doubled majored in Business Marketing and Manager, and is located at our Boca Raton headquarters office. He has over 5+ years of hospitality marketing experience at Cendyn, working with clients such as AMResorts, The Breakers Palm Beach, The Boca Resort and Montage Resorts. His specialties lie in Digital Marketing, with a focus on Display + Video advertising, Programmatic Buying, Facebook Advertising, Market Research and Media Buying - all with a proven track record of experience and success.

Mr. Kingsbury works closely with his teams to ensure all clients are receiving the quality attention needed to help reach their desired goals. He also works closely with the internal Search Engine Marketing and CRM teams to align their goals and objectives for all clients working with Cendyn's digital teams.

Recently attending the Skift Global Forum Conference in New York City, he has attended several industry-related conferences, including a handful led by the South Florida Interactive Marketing Association and the Videonomics Roundtable Summit in Miami.


Please visit http://www.cendyn.com for more information.

Mr. Kingsbury can be contacted at 561-750-3173 or gkingsbury@cendyn.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.