Editorial Board   Guest Author

Ms. Palatucci

Gio Palatucci

Director of Social Media Services, Sparkloft Media

Gio Palatucci serves as Director of Social Media Services at Sparkloft Media, a global social media agency. Sparkloft Media has specialized in social media since the inception of the medium, and continues to foster online conversations for clients around the world, through the development and implementation of strategic campaigns on all leading social platforms.

At Sparkloft Media Ms. Palatucci oversees the development and optimization of the agency's core programs and services, including influencer marketing. In more than six years at Sparkloft Media, she has helped develop innovative influencer programs, advising the client services team on the execution of more than 130 influencer trips that have generated 185+ million impressions, 6.8 million engagements and earned numerous industry awards.

Ms. Palatucci's award-winning work for domestic and international tourism organizations include Brand USA (Visit The USA), South African Tourism, the German National Tourist Office, Crystal Cruises and numerous hotel brands. Her work on South African Tourism's #MeetSouthAfrica program— now in its third year—garnered an HSMAI Platinum Adrian Award.

Her experience extends nearly a decade in the travel and tourism industry, beginning at National Geographic Traveler magazine. At Traveler, Ms. Palatucci spearheaded the growth of the magazine's social media audience, managed the award-winning Intelligent Travel blog and was a producer on the successful "Where's Andrew?" Digital Nomad series.

Her early education in sense-of-place storytelling continues to frame the work Ms. Palatucci provides to her clients today. At Sparkloft we believe everything is social. Ms. Palatucci leads her clients to success at the crossroads, where social insights meet compelling narratives.

Ms. Palatucci has a bachelor's degree from The George Washington University. She currently resides in Washington, D.C., where she leads the local Sparkloft DC team.

Please visit http://www.sparkloftmedia.com for more information.

Ms. Palatucci can be contacted at +1 503-455-4937 or gio@sparkloftmedia.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.