Editorial Board   Guest Author

Ms. Harrison

Babs S. Harrison

Managing Director, Babs Harrison & Partners

Babs Harrison is managing director of Phoenix-based Babs Harrison and Partners, a boutique public relations/marketing consultancy for select luxury resorts, hotels, and spas. Harrison has 25 years of experience in hospitality and has worked with leading brands in the US and internationally .

She has worked extensively with resorts in India, Bali, Tanzania, Paris and also in Arizona. A particular focus has been wellness and spas (she wrote the Mii amo spa's Journey of Taste cookbook). She also strives to walk the wellness talk and recommends likewise to all working in the field.

Before pursuing public relations and marketing for hotels and resorts, she covered food and travel for the Dallas Morning News and, earlier in her career, she was on staff at Dallas-Fort Worth Home & Garden Magazine. She also worked as director of communications at Enchantment Group in Arizona.

A hobby has long been reading top publications - Harrison recommends a minimum of a half hour daily - in the hunt for new ideas, new trends, and things to do and places to go. Her regular reading includes travel trades and also the New York Times as well as digital sites such as Well + Good. As she often insists to clients, it may be comfortable to live in a narrowly defined information bubble but that is not the road to prosperity. Think broadly and good things happen.

Don't think she ignores social media, either. She is active on Twitter (@BabsSH) - her account dates back to 2009 and she has posted over 32,000 Tweets. Nowadays she puts more energy into Instagram (@BabsSH) and Facebook and tells all her clients they need to be active on social too. It is 2019.

 


Please visit http://www.babssharrison.com for more information.

Ms. Harrison can be contacted at 602-334-5350 or babs.s.harrison@gmail.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.