Editorial Board   Guest Author

Ms. Taylor

Megan (Sterritt) Taylor

Marketing & Public Relations Consultant, KWE Partners

Megan (Sterritt) Taylor has spent close to 15 years involved in all aspects of high-level marketing and public relations, ranging from strategic positioning, crisis communications and creative services to managing luxury hospitality and lifestyle accounts, social media marketing, events and promotions. As the Director of Public Relations at both boutique agencies and within hotels, she's directed a wide-range of programs in the lifestyle and hospitality sectors.

Throughout her career, clients have varied from high-end furniture company Adriana Hoyos and renowned yacht brand Ferretti to high profile resorts, including Boca Raton Resort & Club (Florida), El San Juan (Puerto Rico) and Four Seasons Hotel Miami, and collections like the AAA Five Diamond Grand Velas Resorts (Mexico) and Spain's OD Hotels. Ms. Taylor has organized and executed social media initiatives, including a food bloggers camp and the first remote #TNI tweetups, featured in leading hospitality and public relations journals for their success in generating “buzz” and traffic to client websites as well as over $60,000 in direct sales.

She has received numerous distinctions in Travel + Leisure's Social Media in Travel and Tourism Industry Awards and HOTELS Magazine's Social Hotels Awards. Ms. Taylor graduated from the University of Miami's School of Communication with a double major in Public Relations and Psychology and a minor in Marketing.

After 15 years in South Florida, Ms. Taylor recently moved to Orlando where she lives with her husband and rescue dog Birdie. For fun, she likes to travel - more often than not - to somewhere she has never been before.


Please visit http://www.kwepr.com for more information.

Ms. Taylor can be contacted at 786-247-4812 or sterritt@kwepr.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.