Editorial Board   

Mr. Trainor

Robert Trainor

Exec Chef, Hilton

Robert Trainor is executive chef of Hilton Short Hills, New Jersey's premier urban resort that is home to the state's only Five Diamond restaurant, The Dining Room. He manages all aspects of menu and meal preparation, staffing and training in the hotel's restaurants, including The Dining Room, the hotel's more casual venue, The Terrace, The Retreat Lounge, room service and all banquets. Long respected as one of the New York metro area's finest chefs, Trainor took the helm at New Jersey's premier urban resort in November 2003. Trainor is well acquainted with the recipe for mixing culinary excitement with companionable comfort. As Executive Sous Chef at the legendary Waldorf=Astoria, his first assignment was to retool the menu of the beloved Oscar's, while maintaining the elements of the restaurant's unique tradition. Raised in Rhode Island and educated at Johnson & Wales University, Trainor's numerous achievements include being named one of the top 100 chefs in America by the Taste Institute of America in 1998, becoming a certified sommelier through the American Sommelier Association, serving as the 95th Distinguished Visiting Chef of Johnson & Wales University, and garnering numerous gold and silver medals in international culinary competitions. He has also cooked as guest chef at the James Beard House and in the home of the late culinary legend Julia Child

Mr. Trainor can be contacted at 973 912 7974 or Robert_Trainor@Hilton.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.