Editorial Board   

Mr. Trainor

Robert Trainor

Exec Chef, Hilton

Robert Trainor is executive chef of Hilton Short Hills, New Jersey's premier urban resort that is home to the state's only Five Diamond restaurant, The Dining Room. He manages all aspects of menu and meal preparation, staffing and training in the hotel's restaurants, including The Dining Room, the hotel's more casual venue, The Terrace, The Retreat Lounge, room service and all banquets. Long respected as one of the New York metro area's finest chefs, Trainor took the helm at New Jersey's premier urban resort in November 2003. Trainor is well acquainted with the recipe for mixing culinary excitement with companionable comfort. As Executive Sous Chef at the legendary Waldorf=Astoria, his first assignment was to retool the menu of the beloved Oscar's, while maintaining the elements of the restaurant's unique tradition. Raised in Rhode Island and educated at Johnson & Wales University, Trainor's numerous achievements include being named one of the top 100 chefs in America by the Taste Institute of America in 1998, becoming a certified sommelier through the American Sommelier Association, serving as the 95th Distinguished Visiting Chef of Johnson & Wales University, and garnering numerous gold and silver medals in international culinary competitions. He has also cooked as guest chef at the James Beard House and in the home of the late culinary legend Julia Child

Mr. Trainor can be contacted at 973 912 7974 or Robert_Trainor@Hilton.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.