Editorial Board   Guest Author

Ms. Leme

Christina Leme

Senior Digital Media Strategist, HEBS Digital

Christina Leme is a Senior Digital Media Strategist at HEBS Digital. With an extensive background in hospitality marketing, at both digital and public relations agencies serving some of the biggest names in the industry,

Ms. Leme specializes in digital strategy, social media marketing, and online advertising. From social media platform management to strategy development, advertising campaigns, influencer marketing activations, and photo shoot production, Ms. Leme has paved the way to digital success for brands such as Viceroy Hotel Group, Virgin Hotels, and many more.

In her position on the Digital Media & Creative Strategy team at HEBS Digital, Ms. Leme works on multi-channel campaigns, social media strategy, social media advertising initiatives, meta search campaigns in Google Hotel Ads, and developing social media analytics, insights, and reporting.

Prior to joining HEBS Digital, Ms. Leme was the Social Media Manager at a boutique public relations firm in New York, which specializes in luxury hospitality and lifestyle brands. Though she mostly worked on luxury hotels, Ms. Leme also worked on a handful of different clients in travel and lifestyle, including a cruise ship brand, a gourmet chocolate brand, a personal stylist, and a tourism board.

Ms. Leme started her career in hospitality marketing at a boutique digital agency where she cut her teeth on all things digital, from community management to copywriting and content production, even assisting with new business development.

Ms. Leme received her Bachelor's degree in Psychology with a clinical concentration at Boston College.

Please visit http://www.hebsdigital.com for more information.

Ms. Leme can be contacted at +1 212-782-3325 or christina.leme@hebsdigital.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.