Editorial Board   Guest Author

Ms. Hayn

Kathleen Hayn

Public Relations Manager, Slice Communications

Kathleen Hayn is a Public Relations Manager at Slice Communications, a marketing agency that is based Philadelphia, PA that specializes in social media, public relations and email marketing. In her role, she works with clients to develop strategic thought leadership and creative earned media campaigns to broaden brand awareness to their target audiences. Her client portfolio includes clients within the hospitality, technology, and manufacturing industries, as well as nonprofit organizations. Additionally, she plays an integral role in planning Mashable's Social Media Day in Philadelphia which is hosted by Slice.

Throughout her career, Ms. Hayn has found ways to incorporate new and emerging earned media tactics within seeming-traditional marketing campaigns by utilizing influencers and identifying other “unexpected” areas in which her clients can communicate with their target markets.

Prior to joining Slice in 2018, Ms. Hayn was a Public Relations Manager at Boston and Philadelphia-based advertising agency Allen & Gerritsen where she worked with clients in the consumer goods, higher education, and technology industries. At Allen & Gerritsen, she worked on 2018's “Philly Wants LeBron” campaign by Power Home Remodeling to help drive media relations for a campaign that resulted in more than 300 media placements and was acknowledged by the basketball superstar himself.

Ms. Hayn began her career in the event planning for the art and design communities in New York City before she realized her true passion was in public relations and her hometown of Philadelphia. She earned her degree in Public Relations and Hospitality from St. John's University in Queens, NY.


Please visit http://www.slicecommunications.com for more information.

Ms. Hayn can be contacted at 484-888-4445 or khayn@slicecommunications.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.