Editorial Board   Guest Author

Ms. Hayn

Kathleen Hayn

Public Relations Manager, Slice Communications

Kathleen Hayn is a Public Relations Manager at Slice Communications, a marketing agency that is based Philadelphia, PA that specializes in social media, public relations and email marketing. In her role, she works with clients to develop strategic thought leadership and creative earned media campaigns to broaden brand awareness to their target audiences.

Ms. Hayn's client portfolio includes clients within the hospitality, technology, and manufacturing industries, as well as nonprofit organizations. Additionally, she plays an integral role in planning Mashable's Social Media Day in Philadelphia which is hosted by Slice.

Throughout her career, Ms. Hayn has found ways to incorporate new and emerging earned media tactics within seeming-traditional marketing campaigns by utilizing influencers and identifying other "unexpected" areas in which her clients can communicate with their target markets.

Prior to joining Slice in 2018, Ms. Hayn was a Public Relations Manager at Boston and Philadelphia-based advertising agency Allen & Gerritsen where she worked with clients in the consumer goods, higher education, and technology industries. At Allen & Gerritsen, she worked on 2018's "Philly Wants LeBron" campaign by Power Home Remodeling to help drive media relations for a campaign that resulted in more than 300 media placements and was acknowledged by the basketball superstar himself.

Ms. Hayn began her career in the event planning for the art and design communities in New York City before she realized her true passion was in public relations and her hometown of Philadelphia. She earned her degree in Public Relations and Hospitality from St. John's University in Queens, NY.

Please visit http://www.slicecommunications.com for more information.

Ms. Hayn can be contacted at +1 484-888-4445 or khayn@slicecommunications.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.