Editorial Board   Guest Author

Ms. Buxman

Karyn Buxman

Principal, Karyn Buxman

Meet Karyn Buxman, MSN, CSP, CPAE. (CSP—Certified Speaking Professional—means she speaks a lot. CPAE—Council of Peers Award for Excellence—means her peers think she's really, really good!)

Ms. Buxman is a research-based expert on applied humor, whose latest undertakings are her TEDx talk—"How Humor Can Save the World"—and her upcoming book, Funny Means Money: Strategic Humor for Influence and World Domination (ForbesBooks, summer 2019).

As a neurohumorist, Ms. Buxman's career resides at the intersection of humor and the brain. She is as masterfully funny, but her passion and calling is sharing the practical benefits of humor. Through her 30 years of research and experience she's concluded that "Humor is Power," and it can help high performers and those they serve achieve peak performance and optimum health.

Ms. Buxman's audiences are diverse. In one month she spoke for the Mayo Clinic, Pfizer, AORN, the Air Force, and the Million Dollar Round Table! Ms. Buxman has addressed thousands of audiences around the world, to groups from 10 to 10,000.

"It ain't braggin' if it's so!" Ms. Buxman is one of 194 professionals (and one of only 43 women) to be inducted into the National Speakers Association's Speaker Hall of Fame. She has received the Lifetime Achievement Award from the Association for Applied and Therapeutic Humor.

If writing burned calories, Ms. Buxman would be a size 2. She is the creator, author, and publisher of the multiple book series: What's So Funny About…? (diabetes, heart disease, and more!). Her latest book is Lead with Levity: Strategic Humor for Leaders.

Ms. Buxman's mission in life: To improve global health, global business, and global peace through laughter—and heal the humor-impaired.

Please visit http://www.karynbuxman.com for more information.

Ms. Buxman can be contacted at +1 877-917-7991 or karyn@karynbuxman.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.