Editorial Board   Guest Author

Ms. Buxman

Karyn Buxman

Principal, Karyn Buxman

Meet Karyn Buxman, MSN, CSP, CPAE. (CSP—Certified Speaking Professional—means she speaks a lot. CPAE—Council of Peers Award for Excellence—means her peers think she's really, really good!)

Ms. Buxman is a research-based expert on applied humor, whose latest undertakings are her TEDx talk—"How Humor Can Save the World"—and her upcoming book, Funny Means Money: Strategic Humor for Influence and World Domination (ForbesBooks, summer 2019).

As a neurohumorist, Ms. Buxman's career resides at the intersection of humor and the brain. She is as masterfully funny, but her passion and calling is sharing the practical benefits of humor. Through her 30 years of research and experience she's concluded that "Humor is Power," and it can help high performers and those they serve achieve peak performance and optimum health.

Ms. Buxman's audiences are diverse. In one month she spoke for the Mayo Clinic, Pfizer, AORN, the Air Force, and the Million Dollar Round Table! Ms. Buxman has addressed thousands of audiences around the world, to groups from 10 to 10,000.

"It ain't braggin' if it's so!" Ms. Buxman is one of 194 professionals (and one of only 43 women) to be inducted into the National Speakers Association's Speaker Hall of Fame. She has received the Lifetime Achievement Award from the Association for Applied and Therapeutic Humor.

If writing burned calories, Ms. Buxman would be a size 2. She is the creator, author, and publisher of the multiple book series: What's So Funny About…? (diabetes, heart disease, and more!). Her latest book is Lead with Levity: Strategic Humor for Leaders.

Ms. Buxman's mission in life: To improve global health, global business, and global peace through laughter—and heal the humor-impaired.

Please visit http://www.karynbuxman.com for more information.

Ms. Buxman can be contacted at +1 877-917-7991 or karyn@karynbuxman.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.