Editorial Board   Guest Author

Ms. Buxman

Karyn Buxman

Principal, Karyn Buxman

Meet Karyn Buxman, MSN, CSP, CPAE. (CSP—Certified Speaking Professional—means she speaks a lot. CPAE—Council of Peers Award for Excellence—means her peers think she's really, really good!)

Ms. Buxman is a research-based expert on applied humor, whose latest undertakings are her TEDx talk—"How Humor Can Save the World"—and her upcoming book, Funny Means Money: Strategic Humor for Influence and World Domination (ForbesBooks, summer 2019).

As a neurohumorist, Ms. Buxman's career resides at the intersection of humor and the brain. She is as masterfully funny, but her passion and calling is sharing the practical benefits of humor. Through her 30 years of research and experience she's concluded that "Humor is Power," and it can help high performers and those they serve achieve peak performance and optimum health.

Ms. Buxman's audiences are diverse. In one month she spoke for the Mayo Clinic, Pfizer, AORN, the Air Force, and the Million Dollar Round Table! Ms. Buxman has addressed thousands of audiences around the world, to groups from 10 to 10,000.

"It ain't braggin' if it's so!" Ms. Buxman is one of 194 professionals (and one of only 43 women) to be inducted into the National Speakers Association's Speaker Hall of Fame. She has received the Lifetime Achievement Award from the Association for Applied and Therapeutic Humor.

If writing burned calories, Ms. Buxman would be a size 2. She is the creator, author, and publisher of the multiple book series: What's So Funny About…? (diabetes, heart disease, and more!). Her latest book is Lead with Levity: Strategic Humor for Leaders.

Ms. Buxman's mission in life: To improve global health, global business, and global peace through laughter—and heal the humor-impaired.

Please visit http://www.karynbuxman.com for more information.

Ms. Buxman can be contacted at +1 877-917-7991 or karyn@karynbuxman.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.