Editorial Board   Guest Author

Mr. Johnson

Jeff Johnson

Executive Director, Minneapolis Convention Center

Jeff Johnson is an Assistant City Coordinator for the City of Minneapolis and is the Executive Director of the Minneapolis Convention Center, a 1.6 million square foot facility that hosts more than 350 events and 1 million guests each year. The work of the convention center produces significant economic impact of $400 million to the region and helped support more than 8000 jobs in 2018.

The Minneapolis Convention Center provides guests and residents the gateway to exploring the City of Minneapolis. The idea of place is important to Mr. Johnson and there has been significant work done in recent years to make the convention center feel like a more integrated representation of Minneapolis and its people. Significant renovations have occurred and are underway to add amenities that add to relationship building within and around the facility, including unique ways of introducing all forms of art into the spaces of such a large public place.

In addition to the convention center, Mr. Johnson oversees the management of the Target Center arena and the convention and visitors' bureau, Meet Minneapolis, for the City of Minneapolis. Mr. Johnson joined the Minneapolis Convention Center in 2004 and has increased his responsibilities from the Guest Services Manager, to the Director of Event Services, and finally to the Executive Director.

Prior to working for the City of Minneapolis, Mr. Johnson worked at the Xcel Energy Center/Rivercentre in St. Paul, Minnesota, the Bi-Lo Center (now Bon Secours Wellness Arena) in Greenville, South Carolina, and the Wake Forest University Athletic Department in Winston-Salem, North Carolina.

Mr. Johnson attended Augustana College in Sioux Falls, South Dakota graduating with a degree in Business Administration and the University of Minnesota-Mankato graduating with a Master in Sport Administration. Mr. Johnson is married with three young children and is originally from Lakeville, Minnesota.

Please visit http://www.minneapolis.org for more information.

Mr. Johnson can be contacted at +1 612-767-8000 or jeff@minneapolis.org

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.