Editorial Board   Guest Author

Mr. Blair

Ed Blair

General Manager, The Curtis - A Doubletree by Hilton

Ed Blair is the “Rebel Leader” or General Manager of the Curtis - a Doubletree by Hilton, Denver's only hotel dedicated to pop culture where all guests are encouraged to “Stay Happy.”

With more than 22 years of hospitality experience, Mr. Blair previously served as the General Manager at Sage's Embassy Suites Denver Downtown, where he was honored with the “Sage Passion Award” for 2017. He also spent almost a decade as the General Manager of The Oxford Hotel, where he was named “Leader of the Year” in 2012. Under his direction, The Oxford was also honored as Sage's the “Hotel of the Year” in 2011, based on its strong financials, market share, guest, employee and audit metrics.

A graduate of the University of Colorado at Boulder, Mr. Blair also previously served as the Chief Operating Officer of the Mile High United Way and an Associate Pastor at Colorado's NorthPoint Covenant Church. He is a founding member of Denver's Road to Work Business Advisory Council, which provides training and employment opportunities for people suffering from poverty and those with disabilities, and also serves on the board of Denver's 14th Street General Improvement District.

Managed by Denver's Sage Hospitality - one of the nation's top hotel investment and management companies - the Curtis was recently named one the “6 Best Hotels in Downtown Denver” by FODOR'S. The Curtis offers 336 modern guest rooms featuring custom art, sleek furniture and a Hilton Sweet Dreams Bed and more than 28,000 total square feet of playful urban event space, all named after favorite childhood games.


Please visit http://www.hilton.com for more information.

Mr. Blair can be contacted at 303-571-0300 or ed.blair@hilton.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.