Editorial Board   Guest Author

Ms. Loupee

Emily Loupee

Area Senior Vice President - Real Estate & Hospitality, Gallagher & Co.

Emily Loupee joined Gallagher & Co. in October of 2008 as an Account Executive in the Glendale office. She is part of a team of 20 professionals and is responsible for servicing existing accounts, developing new business accounts, and supervising Account Managers and Account Assistants. Ms. Loupee specializes in placing Professional and Management Liability for the Real Estate industry.

Ms. Loupee is the Co-National Director for the Real Estate Practice for Management and Professional Liability and operates as a knowledge resource for the country for both clients and other Gallagher brokers. She leads the placements for Management and Professional Liability policies for public and privately-held companies, with expertise in negotiating policy language, structuring complex programs and tailoring policies to fit each client. She helped craft and launch the Gallagher Real Pro Plus product geared toward providing comprehensive, real estate specific Management and Professional Liability for real estate companies.

Ms. Loupee is also the national Subject Matter Expert for Employment Practices Liability Insurance for the practice, and is responsible for leading the practice in EPL expertise, trends and issues. She authors several Market Condition reports and whitepapers each year on EPL trends and topics.

Ms. Loupee specializes in program design and coverage analysis for Management Liability, including Directors and Officers Liability, Cyber Liability, Employment Practices Liability, Fiduciary Liability, Crime Coverage, Kidnap & Ransom and Errors and Omissions Liability Coverage. Ms. Loupee has experience broking for Fortune 100 companies as well as middle market companies and private companies. She has experience drafting policy language and performing detailed coverage comparisons and negotiating complex programs with over thirty insurance companies in the United States, Europe and Bermuda.

Please visit http://www.ajg.com for more information.

Ms. Loupee can be contacted at 818-539-2300 or emily_loupee@ajg.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.