Editorial Board   Guest Author

Ms. Loupee

Emily Loupee

Area Senior VP Real Estate & Hospitality, Gallagher & Co.

Emily Loupee joined Gallagher & Co. in October of 2008 as an Account Executive in the Glendale office. She is part of a team of 20 professionals and is responsible for servicing existing accounts, developing new business accounts, and supervising Account Managers and Account Assistants. Ms. Loupee specializes in placing Professional and Management Liability for the Real Estate industry.

Ms. Loupee is the Co-National Director for the Real Estate Practice for Management and Professional Liability and operates as a knowledge resource for the country for both clients and other Gallagher brokers. She leads the placements for Management and Professional Liability policies for public and privately-held companies, with expertise in negotiating policy language, structuring complex programs and tailoring policies to fit each client.

Ms. Loupee helped craft and launch the Gallagher Real Pro Plus product geared toward providing comprehensive, real estate specific Management and Professional Liability for real estate companies.

Ms. Loupee is also the national Subject Matter Expert for Employment Practices Liability Insurance for the practice, and is responsible for leading the practice in EPL expertise, trends and issues. She authors several Market Condition reports and whitepapers each year on EPL trends and topics.

Ms. Loupee specializes in program design and coverage analysis for Management Liability, including Directors and Officers Liability, Cyber Liability, Employment Practices Liability, Fiduciary Liability, Crime Coverage, Kidnap & Ransom and Errors and Omissions Liability Coverage.

Ms. Loupee has experience broking for Fortune 100 companies as well as middle market companies and private companies. She has experience drafting policy language and performing detailed coverage comparisons and negotiating complex programs with over thirty insurance companies in the United States, Europe and Bermuda.

Please visit http://www.ajg.com for more information.

Ms. Loupee can be contacted at +1 818-539-2300 or emily_loupee@ajg.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.