Editorial Board   Guest Author

Ms. Tighe

Diane Tighe

Director of Catering & Conference Services, Washington Duke Inn & Golf Club

Diane Tighe is director of catering and conference services of the Washington Duke Inn & Golf Club, the original AAA Four Diamond Award-winning hotel in Durham, N.C., located on the campus of Duke University. An award-winning catering professional, Ms. Tighe has been with the Inn since 1999.

As Director of Catering & Conference Services, Ms. Tighe leads all the Inn's conference planning initiatives, which entails collaborating with the JB Duke Hotel and servicing the many meetings, conferences, incentive trips, corporate getaways and intimate trade shows hosted at the Inn throughout the year.

Ms. Tighe and her team's efforts contributed to the Inn winning the prestigious Successful Meetings Pinnacle Award six times-a mark of a distinguished event planning team. Her role also encompasses maximizing opportunities created by the property's premier banquet facilities and special event venues including the many weddings and wedding-related events held annually at the Inn. Her and her team serve as onsite wedding consultants par excellence. Prior to her current role, she served as the Inn's director of catering and catering sales manager.

Ms. Tighe received the distinction of Certified Professional Catering Executive (CPCE) in 2012, the most prestigious and widely respected professional designation from the National Association for Catering and Events (NACE). The CPCE is awarded after a rigorous study period and written exam that covers accounting, beverage management, catering services, contracts and agreements as well as event management, food production, human resources and sales and marketing. She also received the 2017 Peter Daymont Lifetime Achievement Award from the Triangle Chapter of NACE.

Ms. Tighe has been an active member of the NACE since 2001, serving three terms as president and in roles of program chair, treasurer and secretary. She also served as National Association of Catering and Events National secretary for chapter presidents council in 2009 and NACE National Education Committee in 2008.

Please visit http://www.washingtondukeinn.com for more information.

Ms. Tighe can be contacted at +1 919-490-0999 or dtighe@wdigc.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.