Editorial Board   Guest Author

Mr. Tardy

Herve Tardy

VP & GM, Distributed Power Infrastructure Division (Americas), Eaton

Herve Tardy is Vice President and General Manager of Eaton's Distributed Power Infrastructure business unit. In this role, Mr. Tardy manages the Americas product roadmap for power solutions, software and connectivity products to reinforce Eaton's technology leadership. He also has responsibility for the Eaton IT channel, working closely with IT resellers and managed service providers to design strategies that drive recurring revenue opportunities for a range of end markets.

Mr. Tardy is a 30-year veteran of the uninterruptible power system (UPS) industry and has held multiple positions in sales, channel marketing, marketing communications, product marketing and product development.

At Eaton, he has closely watched shifts in the IT landscape that continue to have an impact on the hotel industry, including: the emergence of cloud and hybrid models for managing IT workloads; the rise of edge computing and distributed IT; and the evolution of cybersecurity as the Internet-of-Things and increased connectivity have created new opportunities for cyber threats.

Additionally, he continues to work with Eaton's customers across industries to provide reliable backup power solutions to ensure business continuity in the event of outages or other unplanned power events.

Ultimately, through integration with Eaton Alliance Partners such as VMware, Cisco, Microsoft and Nutanix, Mr. Tardy works with IT solution providers to align their power management strategies in a way that anticipates emerging technology trends and prepares end customers to meet tomorrow's challenges.

Mr. Tardy is based in Raleigh, North Carolina, and he graduated from the ESSEC Business School in Paris, France, and the Stanford Executive Program.

Please visit http://powerquality.eaton.com/USA for more information.

Mr. Tardy can be contacted at HerveTardy@Eaton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.