Editorial Board   

Ms. Ochoa

Grazia Sorice Ochoa

Senior Category Director, Travel Category, Yahoo! Search Marketing

Grazia Sorice Ochoa joined Yahoo! Search Marketing in June 2005, bringing 7 years of online travel and search marketing experience to her position as Senior Category Director, Travel. In this role, Grazia's primary goal is to develop and implement the company's travel category initiatives aimed at helping top tier travel companies maximize the effectiveness of their search marketing campaigns. Prior to joining Yahoo! Search Marketing, Ms. Ochoa was Director of Marketing for Lodging.com (a Cendant company) where she managed all consumer marketing efforts, including a multi-million dollar search campaign. She was also the Director of Vacation Rentals while at Cendant and prior to that held positions as VP Marketing with Viator and eGulliver, where she was a co-founder. Ms. Ochoa earned an MBA from Emory Business School and a BA in English & Economics from Denison University.

Ms. Ochoa can be contacted at Grazia@Yahoo-Inc.Com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.