Editorial Board   Guest Author

Ms. Djubek

Sara Djubek

National Director of Sales, Signature Worldwide

As Signature Worldwide's National Director of Sales, Sara Djubek is responsible for developing and maintaining relationships with hospitality organizations throughout the United States. With more than 18 years of sales and marketing experience, she serves as a respected consultant to her clients, offering strategies to increase revenue and improve guest loyalty through experiential hospitality sales, service and management training solutions.

By applying experience in the industry, including a network of tenured trainers, she helps global hospitality brands create legendary experiences by engaging and motivating their front-line sales and service staff. In addition to training fundamentals, Ms. Djubek is a professional speaker on a variety of hospitality topics including: Customer Experience, Customer Service, Leadership, Negotiating, Prospecting, Reputation Management, Sales Strategy and Social Selling.

Prior to joining Signature Worldwide, Ms. Djubek has held positions managing the advertising and sales components for publications serving state and city convention & visitors bureaus, hotel associations, assisted living, regional chambers and state restaurant associations. She has also worked as a national sales manager, national business development manager and regional sales manager in companies such as Groupon and Great Lakes Publishing. Ms. Djubek holds a bachelor's degree in communication from The Ohio State University.

Ms. Djubek is an active Allied Council Member for the Ohio Hotel & Lodging Association, 2019 Board Member for the HSMAI Ohio Chapter and an Ohio Tourism Leadership Academy Alumni.

Signature Worldwide is a leader in providing sales and customer service training to Fortune 500 companies and global brands in more than 50 countries because of our strong focus on culture. By creating an environment that embraces communication, transparency, the spirit of giving and recognition of great work, our employees are empowered and inspired to help our clients create legendary experiences.

Please visit http://www.signatureworldwide.com for more information.

Ms. Djubek can be contacted at +1 614-734-2813 or saradjubek@signatureworldwide.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.