Editorial Board   Guest Author

Ms. Djubek

Sara Djubek

National Director of Sales, Signature Worldwide

As Signature Worldwide's National Director of Sales, Sara Djubek is responsible for developing and maintaining relationships with hospitality organizations throughout the United States. With more than 18 years of sales and marketing experience, she serves as a respected consultant to her clients, offering strategies to increase revenue and improve guest loyalty through experiential hospitality sales, service and management training solutions.

By applying experience in the industry, including a network of tenured trainers, she helps global hospitality brands create legendary experiences by engaging and motivating their front-line sales and service staff. In addition to training fundamentals, Ms. Djubek is a professional speaker on a variety of hospitality topics including: Customer Experience, Customer Service, Leadership, Negotiating, Prospecting, Reputation Management, Sales Strategy and Social Selling.

Prior to joining Signature Worldwide, Ms. Djubek has held positions managing the advertising and sales components for publications serving state and city convention & visitors bureaus, hotel associations, assisted living, regional chambers and state restaurant associations. She has also worked as a national sales manager, national business development manager and regional sales manager in companies such as Groupon and Great Lakes Publishing. Ms. Djubek holds a bachelor's degree in communication from The Ohio State University.

Ms. Djubek is an active Allied Council Member for the Ohio Hotel & Lodging Association, 2019 Board Member for the HSMAI Ohio Chapter and an Ohio Tourism Leadership Academy Alumni.

Signature Worldwide is a leader in providing sales and customer service training to Fortune 500 companies and global brands in more than 50 countries because of our strong focus on culture. By creating an environment that embraces communication, transparency, the spirit of giving and recognition of great work, our employees are empowered and inspired to help our clients create legendary experiences.

Please visit http://www.signatureworldwide.com for more information.

Ms. Djubek can be contacted at +1 614-734-2813 or saradjubek@signatureworldwide.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.