Editorial Board   Guest Author

Mr. Green

Chris Green

Chief Commercial Officer, Chesapeake Hospitality

Chris Green brings more than a quarter century of successful hospitality operations experience to Chesapeake Hospitality's corporate team, including nearly a decade in the field at various Chesapeake-managed properties.

Chesapeake Hospitality provides institutional and individual hotel investors and owners of full-service hotels with result driven management expertise. A niche hotel management hotel company, Chesapeake has a laser focus on managing upper midscale, upscale and upper upscale hotels across the U.S.

As chief commercial officer, Mr. Green is responsible for all field operations of the Chesapeake managed estate, a portfolio of properties that continues to evolve to reflect the contours of a changing marketplace.

Under Mr. Green's leadership, Chesapeake has successfully demonstrated a proven ability to deliver industry-leading financial results across a wide range of markets and hospitality concepts. Mr. Green understands how to balance a property's long-term strategic vision with the practical immediacy of day-to-day operational demands, and he takes a leading role in actively managing, improving and protecting every asset.

Prior to joining the Chesapeake, Mr. Green held a variety of key operational positions with three national hospitality chains. He has a strong F&B background, including supervising more than 40 restaurants with RMS Restaurants, S&A Restaurant Corporation and Brinker International.

Mr. Green attended Florida State College at Jacksonville with a concentration in management. He holds the Certified Hotel Administrator designation from the American Hotel and Lodging Association (AHLA) and has served as president and board member for various CVB, Tourism development, and Hotel & Motel associations in the markets in which he has worked.

Please visit http://www.chesapeakehospitality.com for more information.

Mr. Green can be contacted at +1 301-474-3307 or cgreen@chesapeakehospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.