Editorial Board   Guest Author

Mr. Green

Chris Green

Chief Commercial Officer, Chesapeake Hospitality

Chris Green brings more than a quarter century of successful hospitality operations experience to Chesapeake Hospitality's corporate team, including nearly a decade in the field at various Chesapeake-managed properties.

Chesapeake Hospitality provides institutional and individual hotel investors and owners of full-service hotels with result driven management expertise. A niche hotel management hotel company, Chesapeake has a laser focus on managing upper midscale, upscale and upper upscale hotels across the U.S.

As chief commercial officer, Mr. Green is responsible for all field operations of the Chesapeake managed estate, a portfolio of properties that continues to evolve to reflect the contours of a changing marketplace.

Under Mr. Green's leadership, Chesapeake has successfully demonstrated a proven ability to deliver industry-leading financial results across a wide range of markets and hospitality concepts. Mr. Green understands how to balance a property's long-term strategic vision with the practical immediacy of day-to-day operational demands, and he takes a leading role in actively managing, improving and protecting every asset.

Prior to joining the Chesapeake, Mr. Green held a variety of key operational positions with three national hospitality chains. He has a strong F&B background, including supervising more than 40 restaurants with RMS Restaurants, S&A Restaurant Corporation and Brinker International.

Mr. Green attended Florida State College at Jacksonville with a concentration in management. He holds the Certified Hotel Administrator designation from the American Hotel and Lodging Association (AHLA) and has served as president and board member for various CVB, Tourism development, and Hotel & Motel associations in the markets in which he has worked.

Please visit http://www.chesapeakehospitality.com for more information.

Mr. Green can be contacted at +1 301-474-3307 or cgreen@chesapeakehospitality.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.