Editorial Board   Guest Author

Ms. Tesarova

Katarina Tesarova

Vice President of Global Sustainability, Las Vegas Sands Corporation

Katarina Tesarova is the Vice President of Global Sustainability for Las Vegas Sands Corporation, the world's pre-eminent developer and operator of world-class Integrated Resorts.

In this capacity, Ms. Tesarova leads Las Vegas Sands' global sustainability efforts by developing and implementing a comprehensive sustainability strategy through the award-winning Sands ECO360 program focused on reducing the environmental impacts of the organization.

Under Ms. Tesarova's leadership, the organization has received several notable recognitions including the CDP Climate and Water A List rankings, inclusion in the Dow Jones Sustainability Indices for North America, several building certifications in Leadership in Energy and Environmental Design (LEED®), and formal approval of emissions reduction targets by the Science Based Target Initiative.

Prior to joining Las Vegas Sands Corp., Ms. Tesarova was responsible for managing property sustainability programs at MGM Resorts International as Director of Sustainable Operations.

She was also responsible for the LEED® building certification of CityCenter, an $8.6 billion, mixed-use urban destination in Las Vegas. Under Ms. Tesarova's guidance and direction, CityCenter achieved six LEED Gold certifications making it the largest new construction LEED certified project in the world.

Ms. Tesarova is recognized for her expertise in green buildings and has served on various prestigious panels and committees, including the Sustainability and Efficiency Task Force for the United States Department of Homeland Security.

Ms. Tesarova received her law degree from Comenius University, Bratislava, Slovakia. She also earned a Masters of Business Administration (MBA) degree with a concentration in Finance from the University of Nevada, Las Vegas. Ms. Tesarova is a LEED BD+C Accredited Professional.

Please visit http://www.sands.com for more information.

Ms. Tesarova can be contacted at +1 702-607-4530 or katarina.tesarova@sands.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.