Editorial Board   Guest Author

Ms. Tesarova

Katarina Tesarova

Vice President of Global Sustainability, Las Vegas Sands Corp.

Katarina Tesarova is the Vice President of Global Sustainability for Las Vegas Sands Corp., the world's pre-eminent developer and operator of world-class Integrated Resorts. In this capacity, Ms. Tesarova leads Las Vegas Sands' global sustainability efforts by developing and implementing a comprehensive sustainability strategy through the award-winning Sands ECO360 program focused on reducing the environmental impacts of the organization. Under Ms. Tesarova's leadership, the organization has received several notable recognitions including the CDP Climate and Water A List rankings, inclusion in the Dow Jones Sustainability Indices for North America, several building certifications in Leadership in Energy and Environmental Design (LEED®), and formal approval of emissions reduction targets by the Science Based Target Initiative.

Prior to joining Las Vegas Sands Corp., Ms. Tesarova was responsible for managing property sustainability programs at MGM Resorts International as Director of Sustainable Operations. She was also responsible for the LEED® building certification of CityCenter, an $8.6 billion, mixed-use urban destination in Las Vegas. Under Ms. Tesarova's guidance and direction, CityCenter achieved six LEED Gold certifications making it the largest new construction LEED certified project in the world.

Ms. Tesarova is recognized for her expertise in green buildings and has served on various prestigious panels and committees, including the Sustainability and Efficiency Task Force for the United States Department of Homeland Security.

Ms. Tesarova received her law degree from Comenius University, Bratislava, Slovakia. She also earned a Masters of Business Administration (MBA) degree with a concentration in Finance from the University of Nevada, Las Vegas. Ms. Tesarova is a LEED BD+C Accredited Professional.

Please visit http://www.sands.com for more information.

Ms. Tesarova can be contacted at 702-607-4530 or katarina.tesarova@sands.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.