Editorial Board   Guest Author

Ms. Pryor

Kristen Pryor

General Manager, The Westin Riverfront Resort & Spa Avon, Vail Valley

Kristen Pryor is the General Manager of The Westin Riverfront Resort & Spa Avon, Vail Valley. With more than 20 years of hospitality experience, she previously served as Director of Sales & Marketing at The Westin Riverfront, helping to open the resort in 2008.

A graduate of the University of Colorado at Boulder, Ms. Pryor previously served as the Associate Director of Sales at the JW Marriott Denver Cherry Creek. Ms. Pryor started her hospitality career as a concierge at the Vail Marriott Mountain Resort & Spa and also held sales positions at the Keystone Conference Center and the Omni Interlocken Resort & Spa.

Ms. Pryor has helped to position The Westin Riverfront to win numerous awards and accolades, including earning Colorado's first Silver LEED hotel certification and being named Conde Nast Traveler's #1 U.S. Resort for 2010. Under Ms. Pryor's leadership, Starwood also honored The Westin Riverfront for "Sales Team of the Year." The Westin Riverfront was also honored as the "Best Place to Work in the Vail Valley" for 2016 by the Vail Valley Partnership.

A member of the Colorado Hotel & Lodging Association, Ms. Pryor is an active supporter of many Vail Valley organizations, including serving on Town of Avon's 2014 re-branding committee and working closely with the Vail Valley Partnership, Beaver Creek Resort and the Vail Valley Foundation.

Ms. Pryor also represents East West Partners and is currently the only female GM serving on The Westin Advisory Board, who meet bi-annually with Westin Brand leaders to discuss how the brand is performing and future initiatives.

Please visit http://www.marriott.com for more information.

Ms. Pryor can be contacted at +1 970-790-6000 or kpryor@westinriverfront.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.