Editorial Board   Guest Author

Ms. Pryor

Kristen Pryor

General Manager, The Westin Riverfront Resort & Spa Avon, Vail Valley

Kristen Pryor is the General Manager of The Westin Riverfront Resort & Spa Avon, Vail Valley. With more than 20 years of hospitality experience, she previously served as Director of Sales & Marketing at The Westin Riverfront, helping to open the resort in 2008.

A graduate of the University of Colorado at Boulder, Ms. Pryor previously served as the Associate Director of Sales at the JW Marriott Denver Cherry Creek. Ms. Pryor started her hospitality career as a concierge at the Vail Marriott Mountain Resort & Spa and also held sales positions at the Keystone Conference Center and the Omni Interlocken Resort & Spa.

Ms. Pryor has helped to position The Westin Riverfront to win numerous awards and accolades, including earning Colorado's first Silver LEED hotel certification and being named Conde Nast Traveler's #1 U.S. Resort for 2010. Under Ms. Pryor's leadership, Starwood also honored The Westin Riverfront for "Sales Team of the Year." The Westin Riverfront was also honored as the "Best Place to Work in the Vail Valley" for 2016 by the Vail Valley Partnership.

A member of the Colorado Hotel & Lodging Association, Ms. Pryor is an active supporter of many Vail Valley organizations, including serving on Town of Avon's 2014 re-branding committee and working closely with the Vail Valley Partnership, Beaver Creek Resort and the Vail Valley Foundation. Ms. Pryor also represents East West Partners and is currently the only female GM serving on The Westin Advisory Board, who meet bi-annually with Westin Brand leaders to discuss how the brand is performing and future initiatives.


Please visit http://www.marriott.com for more information.

Ms. Pryor can be contacted at 970-790-6000 or kristen.pryor@marriott.com

Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.