Editorial Board   Guest Author

Ms. Pryor

Kristen Pryor

General Manager, The Westin Riverfront Resort & Spa Avon, Vail Valley

Kristen Pryor is the General Manager of The Westin Riverfront Resort & Spa Avon, Vail Valley. With more than 20 years of hospitality experience, she previously served as Director of Sales & Marketing at The Westin Riverfront, helping to open the resort in 2008.

A graduate of the University of Colorado at Boulder, Ms. Pryor previously served as the Associate Director of Sales at the JW Marriott Denver Cherry Creek. Ms. Pryor started her hospitality career as a concierge at the Vail Marriott Mountain Resort & Spa and also held sales positions at the Keystone Conference Center and the Omni Interlocken Resort & Spa.

Ms. Pryor has helped to position The Westin Riverfront to win numerous awards and accolades, including earning Colorado's first Silver LEED hotel certification and being named Conde Nast Traveler's #1 U.S. Resort for 2010. Under Ms. Pryor's leadership, Starwood also honored The Westin Riverfront for "Sales Team of the Year." The Westin Riverfront was also honored as the "Best Place to Work in the Vail Valley" for 2016 by the Vail Valley Partnership.

A member of the Colorado Hotel & Lodging Association, Ms. Pryor is an active supporter of many Vail Valley organizations, including serving on Town of Avon's 2014 re-branding committee and working closely with the Vail Valley Partnership, Beaver Creek Resort and the Vail Valley Foundation. Ms. Pryor also represents East West Partners and is currently the only female GM serving on The Westin Advisory Board, who meet bi-annually with Westin Brand leaders to discuss how the brand is performing and future initiatives.


Please visit http://www.marriott.com for more information.

Ms. Pryor can be contacted at 970-790-6000 or kristen.pryor@marriott.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.