Editorial Board   Guest Author

Mr. Fernandes

Chris Fernandes

Director, HVS

Chris Fernandes is Director of HVS Consulting and Valuation, based in New York City. HVS specializes in all types of hospitality assets, including hotels, restaurants, casinos, shared ownership lodging, mixed-use developments, spas, and golf courses, as well as conventions, sports, and entertainment facilities.

Mr. Fernandes began his work in hospitality at Princeton University's conference and event services, where his responsibilities included arranging guest housing and check-ins for groups of up to 600 people. He also served in various restaurant and hotel operations roles with Marriott and Shaner Hotel Management at the University of Delaware before beginning his consulting career with HVS in 2013.

Mr. Fernandes is a state-certified general appraiser in New York, New Hampshire, and North Carolina, and has completed more than 250 appraisals, market and feasibility studies, and consulting engagements throughout the New England, Mid-Atlantic, and Southeast regions; he also has a breadth of experience in the New York City market, having appraised over 100 hotels across all five boroughs. He has assisted a wide range of clients ranging from institutional lenders and investment banking firms to insurance companies, hotel owners and investors, hotel franchise and management companies, gaming companies, and attorneys.

Mr. Fernandes has served as a panelist at the NYU International Hospitality Industry Investment Conference and co-instructor at New York University's Schack Institute of Real Estate with HVS founder Steve Rushmore. He has also authored various publications, including HVS' quarterly Manhattan Lodging Overview since 2016.

Mr. Fernandes graduated summa cum laude from the University of Delaware with a Bachelors of Science in Hotel, Restaurant, and Institutional Management; his honors also included the Gore Entrepreneurial and Marriott Foundation scholarships.

Please visit http://www.hvs.com/ for more information.

Mr. Fernandes can be contacted at +1 +1 (603) 305-6834 or cfernandes@hvs.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.