Editorial Board   Guest Author

Ms. Leffet

Chelsey Leffet

Director, HVS

Chelsey Leffet is Director and leader of the Washington, D.C. Consulting and Valuation office. HVS Consulting & Valuation has over 40 office nationwide. Ms. Leffet has appraised hundreds of hotels in the Mid-Atlantic region, including Washington, D.C. and in major Beltway markets.

Before joining HVS in Wilmington, Delaware in 2012,  Ms. Leffet served in guest services, operations, and hospitality roles at ARAMARK Higher Education; Lighthouse Resort Services in Corolla, North Carolina; the Columbus Inn in Wilmington, Delaware; and the Bellmoor Inn and Spa in Rehoboth Beach, Delaware.

Ms. Leffet graduated magna cum laude with a BS in Hospitality Management, minoring in Business Administration, and earned a Master's in Business Administration, from East Carolina University. Having gained operational and front-line experience, She desired to switch to the investment and financial side of the hospitality industry following her educational career.

Ms. Leffet completed over 400 hours of educational coursework and 3,000+ experience hours to become a certified general appraiser in 2015. She now holds licenses in the District, Maryland, Virginia, and West Virginia. During her time at HVS, she has published articles on the dynamics of the most prominent Mid-Atlantic hotel markets, including Washington, D.C., Baltimore, Philadelphia, Annapolis, and Wilmington.

Ms. Leffet is immersed in the lodging and real estate industry in Washington DC, participating annually in the Bisnow Lodging Investment Summit (BLIS East), as well as attending other local real estate group gatherings, as well as her involvement in panel discussions related to career development and hotel branding. She helps lead and organize a number of networking and educational events for the Washington D.C. Hospitality Real Estate Society (The HRES).

Please visit https://hvs.com/ for more information.

Ms. Leffet can be contacted at +1 (302) 740-2772 or cleffet@hvs.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.