Editorial Board   Guest Author

Mr. Driedger

Michael Driedger

CEO, Operto Guest Technologies

Michael Driedger has more two decades of experience in architecture, building design and construction with a passion for energy efficiency, sustainability, and intelligent systems designed to improve our overall quality of life.

Mr. Driedger founded Edge Consultants in 2012 to provide sustainable building services to clients in the Middle East, North America and Europe. While providing green building services to some of the largest hotel providers in Riyadh he was staggered by how hotels use as much energy as an outpatient hospital. It was this insight and standing in line at the check in desk after a 30 hour journey from Vancouver BC, Canada, that led to a pursuit to change building technology in the world of accommodation.

In 2016 Mr. Driedger spun a software company out of Edge Consultants to address the lack of connected software solutions in buildings (most specifically accommodation) and co-founded Operto Guest Technologies. The company brings building technology advancements to the fast paced world of accommodation. Since its introduction in 2016, Operto has revolutionized the way that hotels manage rooms, check in, energy and even air quality. The product is now being used in six countries around the world.

Mr. Driedger is passionate about commercializing IoT technology to solve guest experience, sustainability and cost efficiency challenges in hotels and short term property and vacation rentals.

Mr. Driedger is currently the CEO of Operto Guest Technologies and on its board of directors with Executive Chairman Darren Huston (former CEO of the Priceline Group). He resides in Vancouver, British Columbia Canada.

More information available at www.operto.com and www.edgesustainability.com

Please visit http://www.operto.com for more information.

Mr. Driedger can be contacted at +1 778-713-0528 or michael@operto.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.