Editorial Board   

Ms. Dickinson

Kristi Dickinson

Director of Spa & Wellness, Rancho Valencia Resort & Spa

Kristi Dickinson brings more than two decades of luxury hospitality experience, including her current role as the Director of Spa & Wellness at the Five-Star, Five Diamond Rancho Valencia Resort and Spa (North County San Diego, CA).

Rancho Valencia was hand selected by Forbes Travel Guide as one of the finest Five-Star hotels and spas in the world (2018) and was awarded the prestigious AAA Five Diamond award (2018), both for five consecutive years. The resort has also been ranked as the #1 resort in the country by U.S. News & World Report (2015) and was listed on Conde Nast Traveler's 2016 Reader's Choice Awards List.

Prior to joining Rancho Valencia, Ms. Dickinson held key executive positions at The Mayflower Inn & Spa (Washington, CT), Spa Montage at the Montage Deer Valley Resort (Park City, UT), and the Golden Door Spa at The Peaks Resort (Telluride, CO).

Ms. Dickinson has a very diverse background in the hospitality industry ranging from event production and VIP services to housekeeping and food and beverage. She currently serves as an executive board member for the Advanced Spa Therapy Education Certification Council (ASTECC) and a mentor for the Global Wellness Institute's mentorship program.

Ms. Dickinson is a WELL Accredited Professional, through the International WELL Building Institute and a Fitwel Ambassador through the Center for Active Design. She is passionate about exemplifying and inspiring the wellness lifestyle in others and developing the future leaders of the hospitality and experience industry.

Ms. Dickinson has expertise in revenue management and profit generation, KPIs, benchmarking, financial analysis, menu engineering, concepting and innovation. She holds a Masters degree in Hospitality Management from the University of Nevada, Las Vegas and a B.A. in Marketing and Management from the University of Iowa.

Please visit http://www.ranchovalencia.com for more information.

Ms. Dickinson can be contacted at +1 858-759-6486 or kdickinson@ranchovalencia.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.