Editorial Board   

Ms. Dickinson

Kristi Dickinson

Director of Spa & Wellness, Rancho Valencia Resort & Spa

Kristi Dickinson brings more than two decades of luxury hospitality experience, including her current role as the Director of Spa & Wellness at the Five-Star, Five Diamond Rancho Valencia Resort and Spa (North County San Diego, CA).

Rancho Valencia was hand selected by Forbes Travel Guide as one of the finest Five-Star hotels and spas in the world (2018) and was awarded the prestigious AAA Five Diamond award (2018), both for five consecutive years. The resort has also been ranked as the #1 resort in the country by U.S. News & World Report (2015) and was listed on Conde Nast Traveler's 2016 Reader's Choice Awards List.

Prior to joining Rancho Valencia, Ms. Dickinson held key executive positions at The Mayflower Inn & Spa (Washington, CT), Spa Montage at the Montage Deer Valley Resort (Park City, UT), and the Golden Door Spa at The Peaks Resort (Telluride, CO).

Ms. Dickinson has a very diverse background in the hospitality industry ranging from event production and VIP services to housekeeping and food and beverage. She currently serves as an executive board member for the Advanced Spa Therapy Education Certification Council (ASTECC) and a mentor for the Global Wellness Institute's mentorship program.

Ms. Dickinson is a WELL Accredited Professional, through the International WELL Building Institute and a Fitwel Ambassador through the Center for Active Design. She is passionate about exemplifying and inspiring the wellness lifestyle in others and developing the future leaders of the hospitality and experience industry.

Ms. Dickinson has expertise in revenue management and profit generation, KPIs, benchmarking, financial analysis, menu engineering, concepting and innovation. She holds a Masters degree in Hospitality Management from the University of Nevada, Las Vegas and a B.A. in Marketing and Management from the University of Iowa.

Please visit http://www.ranchovalencia.com for more information.

Ms. Dickinson can be contacted at +1 858-759-6486 or kdickinson@ranchovalencia.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.