Editorial Board   Guest Author

Mr. Savic

Veljko Savic

Spa Director, Coronado Island Marriott

With more than a decade of experience working in high-end spas, Veljko Savic brings special expertise in holistic treatments including aromatherapy, bio-energy and psychokinesiology, and has led award-winning programs at spas throughout the world, including the Coronado Island Marriott, Hotel Del Coronado, Four Seasons and the Ritz-Carlton brands. Mr. Savic has also served as a member of the Marriott International Spa Advisory Council.

Born in Belgrade, Serbia, health and wellness have been dominant forces in Mr. Savic's life since childhood, from his earliest memories mixing face creams in his mother's pharmacy, to the hours spent honing his fitness for Serbia's junior national water polo team, his passion for the workings of the mind and body led him to seven years of study in physiotherapy.

Mr. Savic spent the next few years working as a therapist in spas and aboard cruise ships, using hands-on techniques to improve people's wellness and soaking up the regional spa trends of America, Europe, the Caribbean and the Baltic states. His luxury spa expertise, therapist background, hands-on approach to leadership and passion for spa has led his teams to win industry recognition awards, including the 2012 CondeNast Readers' Choice Award and the 2009 Best Signature Treatment Spa Asia Award.

Currently, Mr. Savic oversees The Spa at Coronado Island. The spa's holistic approach to wellness focuses just as much on healing therapy as indulgent services, and includes 3,500 square feet of indoor space and 2,000 square feet of outdoor space, featuring 10 treatment rooms, co-ed relaxation room, outdoor spa garden, men's and women's locker rooms with steam rooms, as well as a manicure and pedicure salon. Inspired by its seaside location, the new design captures true tranquility, comfort and relaxation through coastal hues, chic new spaces, luxurious rooms and conscious cuisine.

Please visit http://www.marriott.com/hotels/travel/sanci-coronado-island-marriott-resort-and-spa/ for more information.

Mr. Savic can be contacted at +1 619-522-3043 or Veljko.Savic@marriott.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.