Editorial Board   Guest Author

Mr. Savic

Veljko Savic

Spa Director, Coronado Island Marriott

With more than a decade of experience working in high-end spas, Veljko Savic brings special expertise in holistic treatments including aromatherapy, bio-energy and psychokinesiology, and has led award-winning programs at spas throughout the world, including the Coronado Island Marriott, Hotel Del Coronado, Four Seasons and the Ritz-Carlton brands. Mr. Savic has also served as a member of the Marriott International Spa Advisory Council.

Born in Belgrade, Serbia, health and wellness have been dominant forces in Mr. Savic's life since childhood, from his earliest memories mixing face creams in his mother's pharmacy, to the hours spent honing his fitness for Serbia's junior national water polo team, his passion for the workings of the mind and body led him to seven years of study in physiotherapy.

Mr. Savic spent the next few years working as a therapist in spas and aboard cruise ships, using hands-on techniques to improve people's wellness and soaking up the regional spa trends of America, Europe, the Caribbean and the Baltic states. His luxury spa expertise, therapist background, hands-on approach to leadership and passion for spa has led his teams to win industry recognition awards, including the 2012 CondeNast Readers' Choice Award and the 2009 Best Signature Treatment Spa Asia Award.

Currently, Mr. Savic oversees The Spa at Coronado Island. The spa's holistic approach to wellness focuses just as much on healing therapy as indulgent services, and includes 3,500 square feet of indoor space and 2,000 square feet of outdoor space, featuring 10 treatment rooms, co-ed relaxation room, outdoor spa garden, men's and women's locker rooms with steam rooms, as well as a manicure and pedicure salon. Inspired by its seaside location, the new design captures true tranquility, comfort and relaxation through coastal hues, chic new spaces, luxurious rooms and conscious cuisine.

Please visit http://www.marriott.com/hotels/travel/sanci-coronado-island-marriott-resort-and-spa/ for more information.

Mr. Savic can be contacted at +1 619-522-3043 or Veljko.Savic@marriott.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.