Editorial Board   Guest Author

Mr. Savic

Veljko Savic

Spa Director, Coronado Island Marriott

With more than a decade of experience working in high-end spas, Veljko Savic brings special expertise in holistic treatments including aromatherapy, bio-energy and psychokinesiology, and has led award-winning programs at spas throughout the world, including the Coronado Island Marriott, Hotel Del Coronado, Four Seasons and the Ritz-Carlton brands. Mr. Savic has also served as a member of the Marriott International Spa Advisory Council.

Born in Belgrade, Serbia, health and wellness have been dominant forces in Mr. Savic's life since childhood, from his earliest memories mixing face creams in his mother's pharmacy, to the hours spent honing his fitness for Serbia's junior national water polo team, his passion for the workings of the mind and body led him to seven years of study in physiotherapy.

Mr. Savic spent the next few years working as a therapist in spas and aboard cruise ships, using hands-on techniques to improve people's wellness and soaking up the regional spa trends of America, Europe, the Caribbean and the Baltic states. His luxury spa expertise, therapist background, hands-on approach to leadership and passion for spa has led his teams to win industry recognition awards, including the 2012 CondeNast Readers' Choice Award and the 2009 Best Signature Treatment Spa Asia Award.

Currently, Mr. Savic oversees The Spa at Coronado Island. The spa's holistic approach to wellness focuses just as much on healing therapy as indulgent services, and includes 3,500 square feet of indoor space and 2,000 square feet of outdoor space, featuring 10 treatment rooms, co-ed relaxation room, outdoor spa garden, men's and women's locker rooms with steam rooms, as well as a manicure and pedicure salon. Inspired by its seaside location, the new design captures true tranquility, comfort and relaxation through coastal hues, chic new spaces, luxurious rooms and conscious cuisine.

Please visit http://www.marriott.com/hotels/travel/sanci-coronado-island-marriott-resort-and-spa/ for more information.

Mr. Savic can be contacted at +1 619-522-3043 or Veljko.Savic@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.