Editorial Board   Guest Author

Mr. Skinker

Rick Skinker

Managing Director & Co-Founder, Indoor Water Conservation

Rick Skinker has a Master's degree in Finance from the University of Southern California and has obtained several certifications related to corporate restructuring. During a successful career as a turnaround consultant, he travelled continuously on a weekly basis for more than 25 years, staying in hotels throughout the US, Mexico and Canada. Using showers and sinks in different properties in different cities for that amount of time gave him an appreciation for good flows and bad flows in all categories of hotels.

In 2013, he had the opportunity to become an equity partner in a firm that had a patent on a device that controlled the flow of water in showers and sinks. He dove into understanding the market for these products and began to further develop the methodology used at the time to fit these devices in different applications. In 2015, together with Ken Leddon, they started Indoor Water Conservation. They developed technology that evolved into understanding what causes unbalanced flows in showers and sinks and developed a process to balance them. By working with customers before, during and after the installation of Flow Limiting technology, they have created the most advanced understanding of balanced flows and their benefits, both to hotels and their guests.

Mr. Skinker is passionate about Water Conservation and the continuous development of flow limiting technology and its impact on reducing and controlling costs while improving guest satisfaction. He lives with his wife, Elaine in San Diego and has four children and six grandchildren.

Please visit http://www.indoorwaterconservation.com for more information.

Mr. Skinker can be contacted at +1 619-392-8961 or rskinker@indoorh2o.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.