Editorial Board   

Mr. Motavalli

Jim Motavalli

Editor, E Magazine

Jim Motavalli is the Editor of the Norwalk, Connecticut-based E Magazine, the only independent national environmental bi-monthly. The magazine has consistently won national design and editorial awards (including the 2003 Utne award for best science and environmental reporting). He is the author of Breaking Gridlock: Moving Toward Transportation That Works (2002) and Forward Drive: The Race to Build "Clean" Cars for the Future (2000), both published by Sierra Club Books/Random House. Feeling the Heat: Dispatches From the Frontlines of Climate Change, edited by Motavalli and based on reporting in E Magazine, was published by Routledge in 2004. Green Living: The E Magazine Handbook for Living Lightly on the Earth (published by the Plume division of Penguin) was released for Earth Day 2005. He has also spoken to many environmental groups and professional associations, including the Society of Environmental Journalists, the International Motor Press Association, the federal Clean Cities conference, the Center for Environmental Health, EarthSave, the Sierra Club, the Natural Resources Defense Council, the Appalachian Mountain Club and the Vegetarian Society of Hawaii.

Mr. Motavalli can be contacted at jimm@emagazine.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.