Editorial Board   Guest Author

Mr. Beechey

Todd Beechey

Chief Experiences Officer, Oceanscape Yachts

Todd Beechey is on a mission to disrupt the yachting industry. As the Chief Experiences Officer of OceanScape Yachts, Mr. Beechey paired his passion for cruising and seven-star hospitality with his own frustrations in trying to charter a yacht to invent a charter network that takes the sharing economy to an entirely new level. His venture — OceanScape Yachts — is essentially the NetJets of the sea.

Frustrated with brokers who were more interested in sales and charters of higher end yachts, Mr. Beechey saw a missed opportunity where he could help luxury travelers enjoy a yacht vacation without a 365-day-a-year ownership, much like NetJets arranges private air charters for those who don't want to own a plane.

Mr. Beechey has cleverly designed an innovative platform to leverage usage of luxury yachts, which sit idle for most of the year, while at the same time creating a membership community for those who are passionate about yachting. As a result, consumers and travel agents can book passage on an international portfolio of private luxury yachts more affordably than ever before and gain access to knowledgeable ambassadors who will work with them to design unique experiences in exotic destinations.

Mr. Beechey's background as an entrepreneur and CFO has helped him navigate the specific ins and outs of the financial obligations of yacht chartering, and while membership has its privileges in terms of providing greater discounts on yacht charters, anyone can book a yacht vacation with OceanScape Yachts without having to pay a membership fee. His mission in the creation and development of OceanScape Yachts is to make the yachting experience easier, more accessible, and more cost-effective than ever before.

Widely recognized by his peers as a visionary and strategic thinker, Mr. Beechey has the ability to develop and implement creative solutions to a wide range of business issues. He continually challenges the status quo and seeks opportunities to drive improvements in all aspects of business.

Mr. Beechey has a 25-year career as a financial executive that has spanned a variety of industries.  He also holds an MBA from the University of Toronto-Rotman School of Management, where he graduated as a Bregman Scholar.

Please visit http://www.oceanscapeyachts.com for more information.

Mr. Beechey can be contacted at +1 226-791-2183 or tbeechey@oceanscapeyachts.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.