Editorial Board   Guest Author

Ms. Maher

Shelley Maher

Director of Business Development & Client Relations, Total Customized Revenue Management

As a Director of Business Development and Client Relations, Shelley Maher plays a crucial role at Total Customized Revenue Management as the company expands throughout the country and into international markets. With an extensive background in property-level hotel sales and knowledge in driving revenues in a variety of markets, Ms. Maher is a highly successful and effective professional with a passion for exceeding budgets and fostering a focused, results-driven team.

Ms. Maher's career spans approximately 30 years in the hospitality industry, which includes several leadership positions within the Hilton and Hyatt brands, where she directed sales and marketing for hotels in the downtown and suburban markets integrating her efforts with various facets of revenue management. Most recently, she served as Director of Group Sales for the Hyatt Regency Indianapolis, leading the charge for driving group revenues, preparing a budget and business plan to achieve measurable and significant results, forecasting the group segment, controlling costs and achieving year-over-year revenues in a competitive downtown market.

In recognition of her success and leadership, Ms. Maher's team was given the title of Sales Team of the Year in 2011 by the Embassy Suites Brand for her stellar results as Director of Sales & Marketing in exceeding budget, production results and market share. In addition, the Hyatt Regency Indianapolis was the proud recipient of Hyatt's Revenue Team of the Year award in 2016, partially as a result of Ms. Maher's dedication and success as Director of Group Sales.

Ms. Maher has a Bachelor of Arts degree in Journalism from Indiana University, and is based out of Indianapolis, Indiana.

Please visit http://www.tcrmservices.com for more information.

Ms. Maher can be contacted at +1 623-536-7066 or Shelley@tcrmservices.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.