Editorial Board   Guest Author

Ms. Maher

Shelley Maher

Director of Business Development & Client Relations, Total Customized Revenue Management

As a Director of Business Development and Client Relations, Shelley Maher plays a crucial role at Total Customized Revenue Management as the company expands throughout the country and into international markets.

With an extensive background in property-level hotel sales and knowledge in driving revenues in a variety of markets, Ms. Maher is a highly successful and effective professional with a passion for exceeding budgets and fostering a focused, results-driven team.

Ms. Maher's career spans approximately 30 years in the hospitality industry, which includes several leadership positions within the Hilton and Hyatt brands, where she directed sales and marketing for hotels in the downtown and suburban markets integrating her efforts with various facets of revenue management.

Most recently, she served as Director of Group Sales for the Hyatt Regency Indianapolis, leading the charge for driving group revenues, preparing a budget and business plan to achieve measurable and significant results, forecasting the group segment, controlling costs and achieving year-over-year revenues in a competitive downtown market.

In recognition of her success and leadership, Ms. Maher's team was given the title of Sales Team of the Year in 2011 by the Embassy Suites Brand for her stellar results as Director of Sales & Marketing in exceeding budget, production results and market share.

In addition, the Hyatt Regency Indianapolis was the proud recipient of Hyatt's Revenue Team of the Year award in 2016, partially as a result of Ms. Maher's dedication and success as Director of Group Sales.

Ms. Maher has a Bachelor of Arts degree in Journalism from Indiana University, and is based out of Indianapolis, Indiana.

Please visit http://www.tcrmservices.com for more information.

Ms. Maher can be contacted at +1 623-536-7066 or Shelley@tcrmservices.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.