Editorial Board   Guest Author

Ms. Castells

Magalí Castells

Senior Association, HVS London

Magalí Castells is a senior associate at the HVS London office, part of the company's team of more than 300 people located in over 50 offices throughout the world who specialise in all types of hospitality assets including hotels, restaurants, casinos, shared ownership lodging, mixed-use developments, and golf courses, as well as conventions, sports, and entertainment facilities.

HVS associates help investors, operators and developers with any aspect of financing, developing, owning, or operating a hospitality property as well as having divisions specialising in valuations and appraisals, management, executive search, interior design and brokerage and transactions.

Before joining HVS, Ms. Castells gained operational and real estate development experience in Barcelona, Spain. She speaks English, Spanish, Catalan and French and holds an MSc in Hospitality Business from Ecole Hotelière de Lausanne.

Prior to gaining her master's, Ms. Castells graduated with a bachelor's degree in Business Administration from ESADE Business School, Barcelona, with a focus on finance and real estate.

Ms. Castells has worked with HVS for more than two years, in which time she has advised on several hotel valuations and feasibility studies throughout different markets within Europe. She has worked on a number of specialist reports for HVS including the 2019 European Hotel Valuation Index, published in February 2019, which she co-wrote with HVS director Sophie Perret. The report can be downloaded at https://www.hvs.com/article/8460-2019-european-hotel-valuation-index.

Ms. Castells has also published articles on the tourism and hotel market in Budapest, the burgeoning serviced apartment sector in Europe, supply and demand trends in Barcelona and the 2017 European Hotel Transactions report.

Please visit http://www.hvs.com for more information.

Ms. Castells can be contacted at +44 020-787-87701 or mcastells@hvs.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.