Editorial Board   Guest Author

Ms. Castells

Magalí Castells

Senior Association, HVS London

Magalí Castells is a senior associate at the HVS London office, part of the company's team of more than 300 people located in over 50 offices throughout the world who specialise in all types of hospitality assets including hotels, restaurants, casinos, shared ownership lodging, mixed-use developments, and golf courses, as well as conventions, sports, and entertainment facilities.

HVS associates help investors, operators and developers with any aspect of financing, developing, owning, or operating a hospitality property as well as having divisions specialising in valuations and appraisals, management, executive search, interior design and brokerage and transactions.

Before joining HVS, Ms. Castells gained operational and real estate development experience in Barcelona, Spain. She speaks English, Spanish, Catalan and French and holds an MSc in Hospitality Business from Ecole Hotelière de Lausanne.

Prior to gaining her master's, Ms. Castells graduated with a bachelor's degree in Business Administration from ESADE Business School, Barcelona, with a focus on finance and real estate.

Ms. Castells has worked with HVS for more than two years, in which time she has advised on several hotel valuations and feasibility studies throughout different markets within Europe. She has worked on a number of specialist reports for HVS including the 2019 European Hotel Valuation Index, published in February 2019, which she co-wrote with HVS director Sophie Perret. The report can be downloaded at https://www.hvs.com/article/8460-2019-european-hotel-valuation-index.

Ms. Castells has also published articles on the tourism and hotel market in Budapest, the burgeoning serviced apartment sector in Europe, supply and demand trends in Barcelona and the 2017 European Hotel Transactions report.

Please visit http://www.hvs.com for more information.

Ms. Castells can be contacted at +44 020-787-87701 or mcastells@hvs.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.