Editorial Board   Guest Author

Ms. Castells

Magalí Castells

Senior Association, HVS London

Magalí Castells is a senior associate at the HVS London office, part of the company's team of more than 300 people located in over 50 offices throughout the world who specialise in all types of hospitality assets including hotels, restaurants, casinos, shared ownership lodging, mixed-use developments, and golf courses, as well as conventions, sports, and entertainment facilities.

HVS associates help investors, operators and developers with any aspect of financing, developing, owning, or operating a hospitality property as well as having divisions specialising in valuations and appraisals, management, executive search, interior design and brokerage and transactions.

Before joining HVS, Ms. Castells gained operational and real estate development experience in Barcelona, Spain. She speaks English, Spanish, Catalan and French and holds an MSc in Hospitality Business from Ecole Hotelière de Lausanne.

Prior to gaining her master's, Ms. Castells graduated with a bachelor's degree in Business Administration from ESADE Business School, Barcelona, with a focus on finance and real estate.

Ms. Castells has worked with HVS for more than two years, in which time she has advised on several hotel valuations and feasibility studies throughout different markets within Europe. She has worked on a number of specialist reports for HVS including the 2019 European Hotel Valuation Index, published in February 2019, which she co-wrote with HVS director Sophie Perret. The report can be downloaded at https://www.hvs.com/article/8460-2019-european-hotel-valuation-index.

Ms. Castells has also published articles on the tourism and hotel market in Budapest, the burgeoning serviced apartment sector in Europe, supply and demand trends in Barcelona and the 2017 European Hotel Transactions report.

Please visit http://www.hvs.com for more information.

Ms. Castells can be contacted at +44 02078787701 or mcastells@hvs.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.