Editorial Board   Guest Author

Mr. Torres

David Torres

Corporate Director of Sales, Excellence Group Luxury Hotels & Resorts

David Torres celebrates his 8th year of working history at Excellence Group Luxury Hotels & Resorts in December 2019. This marks a key milestone in David's 19 years of experience within tourism and hospitality, garnered through invaluable growth at industry-leading organizations and roles.

Mr. Torres's life-long evolution within the tourism sector started from his childhood when his family moved up to pioneer a family owned business in the recently born Cancun. This mere circumstance resulted in his deepest passions to date: the ocean, music, and nature, which ultimately led him to pursue a career that would enable him to enjoy and be close to all of these elements.

Mr. Torres's formal education includes a BS in International Business at the Monterrey Institute of Technology (Mexico), with a specialty in Marketing at California State University at Long Beach (USA), topped with a double Masters degree in Hospitality and Tourism by the University of Perpignan and Vatel Institute, both in France. Honor mentions and academic recognitions at all of these institutions were just a preparation for his later career evolution in leading positions at world-leading organizations such as Sales & Marketing Assistant at Melia Hotels & Resorts' flagship property Gran Bahia del Duque Resort in Tenerife (Canary Islands, Spain), and an eight-year path within Riu Hotels & Resorts with several promotions from Assistant Sales Manager to Corporate Director of Sales & Contracting for Mexico, the Caribbean, and Costa Rica.

Mr. Torres is currently responsible for overseeing the B2B commercial division for Excellence, encompassing the departments and teams of Product Contracting and Partner Marketing for traditional and online wholesalers, Business Development, Revenue Management, Reservations, and Groups Sales & Operations throughout the company's expanding portfolio, currently made up of three brands and seven properties across Mexico, the Dominican Republic, and Jamaica.

Please visit http://www.excellenceresorts.com for more information.

Mr. Torres can be contacted at +52 998-872-8180 or Dtorres@grupoexcellence.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.