Editorial Board   Guest Author

Ms. MacDonald

Marina MacDonald

Chief Marketing Officer, Red Roof

Chief Marketing Officer of Red Roof, Marina MacDonald began as an assistant to the general manager at the Franklin Plaza Hotel in Philadelphia and is now CMO of a national brand with 600+ hotels across the country. It's a role that didn't previously exist and was created specifically for her.

As CMO, Ms. MacDonald is forging a path - and acting as a role model - for women who aspire to leadership positions in the hospitality industry. As a leader at Red Roof, she proposed that the company create and launch the Red Roof Forum on Leadership for Women Entrepreneurs showcasing women in the male-dominated hospitality industry: their accomplishments, achievements, and insights. The Forum recognizes the growing influence of women owners, general managers and executives who are vital to any brand's success and to the overall growth of the hospitality industry with panels, talks, and awards and has resonated with female hospitality executives internally at Red Roof and across the industry.

Some of Ms. MacDonald's additional accomplishments include:

· In 2018, she oversaw the launch of two major Red Roof sub-brands, The Red Collection and HomeTowne Studios by Red Roof in multiple cities.

· In 2018, the American Hotel & Lodging Association awarded her the industry's Paving the Way award for her efforts to encourage women to grow their careers and pursue leadership roles.

· She was named one of the Top 30 Most Influential Women in Hospitality by Hotel Management and featured on the cover of Lodging magazine.

· Ms. MacDonald is the Vice Chair of the Hospitality Sales and Marketing Association International (HSMAI).

· Under her watch, Red Roof was recognized and awarded the 2018 Best Budget Hotel Brand by USA Today Reader's Choice.

· As Chief Marketing Officer, she's overseen radical innovations that have contributed to huge growth for Red Roof. Most recently, Red Roof® became the first hotel chain to connect directly with consumers - beyond their hotel room - through Amazon's Alexa Skills platform.

· Ms. MacDonald also greenlit the Along the Route platform, a tech innovation which allows travelers to pinpoint Red Roofs wherever they are geographically in the country and be able to book a stay.

Cycling is Ms. MacDonald's passion. After investing many hours, she is a trained performance cyclist and feels a strong pull to help others enjoy the sport. She enjoys coaching other women to cycle like pros.

Please visit http://www.redroof.com for more information.

Ms. MacDonald can be contacted at +1 614-744-2617 or mmacdonald@redroof.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.